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Guess x Georgina Rodriguez S/S 2024 Ad Campaign
GUESS and MARCIANO have unveiled their latest Spring/Summer 2024 ad campaign, featuring the return of Spanish-Argentine model, influencer, and TV star, Georgina Rodriguez. This collaboration marks Rodriguez’ second appearance in the brand’s promotions, indicating a strong ongoing partnership. The SS24 campaign, directed by GUESS’ CEO, Paul Marciano, and captured by fashion photographer, Tatiana Gerusova, epitomizes […]
FRAME x Gisele Bündchen – Spring 2024 Ad Campaign
FRAME announced the continuation of its collaboration with supermodel Gisele Bündchen for its Spring 2024 collection. The campaign, photographed by FRAME Co-Founder and Creative Director, Erik Torstensson, captures Gisele in a series of intimate and relaxed settings in Miami, wearing the brand’s latest designs, including denim, of course! According to FRAME, the campaign is intended to show a […]
Fall/Winter 2023 Denim Trend – Clean Vintage Washes
If you want to know about the right now top trending denim style – it’s all about baggy and oversized, as we have already mentioned in our previews. And today’s feature is about the top trending washes we are going to see everywhere the next few months. And before you ask, yes, the skinny jeans […]
Tommy Hilfiger x Greg Lauren Fall 2023 Collab
For this fall/winter 2023, Greg Lauren (he’s the nephew of Ralph Lauren) partnered with Tommy Hilfiger on a special capsule reimagining a blend of new and existing Hilfiger clothes. The 19-item collection includes slim fit chinos taken apart and patched together to create wide leg cargo pants. It also includes trucker jackets made from multiple pairs of […]
Preview Spring 2024 – Celine Denim Looks
Celine’s Hedi Slimane presented their Spring/Summer 2024 collection at France’s Bibliothèque Nationale Richelieu in a runway film. Named “Tomboy”, the collection also includes denim and leather looks, definitely the most present items in our closets. While the Spring/Summer 2024 show took place at France’s Bibliothèque Nationale Richelieu, the collection was anything but scholarly. There were certainly preppy-coded […]
Preview S/S 2024 – Marques’ Almeida
Marques’ Almeida’s Marta Marques and Paulo Almeida definitely were in a ’70s kind of mood for spring 2024. For one thing, they’re bringing back colored jeans in tie-dyed and acid washes, inspired by Brazil: “We were listening to Maria Bethânia and Gal Costa and Caetano Veloso and all those people—you know it was a scene […]
Trending RN – Vegan/Faux Leather Pants For Her
Part of our job description is that we obviously need to be on top of the latest denim trends, styles, washes, cuts… One of the most fun ways to find out is visiting showrooms and preview the up-coming collections. And that, besides checking out online and brick-and-mortar stores. We chat a lot with the sales […]
Gap – Fall 2023 Ad Campaign
Gap reimagines what it means to champion originality with the unveiling of its Fall 2023 adult campaign featuring a compelling cast of talent who exemplify originality and self-expression. The diverse global cast bridges generations and represents the creative spirit. Their backgrounds span art, music, fashion, activism and film and their unique backgrounds exemplify being original. […]
Mavi – F/W 2023 Campaign And Lookbook
Sustainable denim brand, Mavi, is welcoming in the new season with the launch of their FW23 campaign. Shot by photographer Lauren Loncar, the Mavi FW23 campaign and lookbook were shot at Hunns House in Stanfordville, NY, and feature models Jessica Storther (@jessicaannstrother), Adrianna Bach (@adriannabach), and Laurence Coke (@laurencecoke). For FW23, Mavi continues to move […]
GANNI Fall/Resort 2023 Denim Looks
Denim is an important part of the GANNI fall 23 and resort 23/24 collection and has been since the brand phased out leather. Jeans are “democratic” and therefore reenforcing the brand’s ethos of fun fashion for everyone. Titled “BUTTERFLIES!,” the collection is about revisiting the roots of the GANNI brand while introducing new elements to […]