Yes – distressed denim is definitely part of the Fall 2026 fashion conversation, especially in designer collections and directional street style. However, the prevailing aesthetic is intentional, artisanal distressing rather than the heavily ripped, aggressively destroyed jeans that dominated parts of the 2010s. This season, we are talking about “controlled” distressing instead of huge knee […]
American Eagle x Sydney Sweeney Are Back Again!
Despite the backlash caused by their last ad campaign in July 2025, American Eagle and Sydney Sweeney are back once again. Months after conversations – and controversy – erupted over Sydney Sweeney’s American Eagle jeans ad campaign, Sweeney is back for a new summer spin on shorts with the retailer. “What brand am I wearing?” Sweeney asks in the commercial, […]