Your Daily Denim Destination
Let’s talk about German denim brand, JOOP! Jeans today! JOOP! is a German luxury fashion house founded by designer Wolfgang Joop in 1986. The brand became known for its bold, expressive style and offerings ranging from fashion and accessories to homeware and fragrances. In 1988, the brand introduced JOOP! Jeans, a secondary denim and sportswear […]
Wrangler and ROA, a leader in the evolution of technical outdoor aesthetics, have released a limited collection. This capsule was created from a fusion of Italian technical craftsmanship and American denim heritage. A reflection of the growing influence of outdoor performance wear in the urban and streetwear fashion space, the Fall/Winter ‘25 collection was created using ROA’s technical design DNA, […]
Olivia Jade, renowned YouTuber and influencer, stars in the Good American’s Fall 2025 campaign. In this campaign, Jade is showcasing the brand’s latest drop of wearable wardrobe staples and cozy elevated basics. The aesthetic is everything we want for early fall. Think quiet confidence meets nostalgic Americana. Shot in a sun-drenched setting with vintage cars, […]
DKNY launched their new ad campaign for Fall/Winter 2025, introducing Hailey Bieber as the brand’s new global face. This new collaboration marks a fresh chapter for DKNY, rooted in New York street style and reflecting Bieber’s timeless, self-assured and effortlessly cool appeal. The campaign was shot by photographer Mikael Jansson in a stripped-back, industrial warehouse […]
For this Fall/Winter 2025 season, Martine Rose opted to shoot a lookbook rather than staging a show. And true to her ethos, the collection is a refreshing circuit-breaker, defying fashion norms with its cheeky, offbeat energy. To sum it up, Martine Rose wants you to dress like a wheeler-dealer for this fall. Like… how about a plain […]
Diesel welcomes you to the human race. You’ve got one life to live. If you’re lucky, it will go something like this: first, you’re born. You’re so cute. Everyone loves you. It’s fun. You grow up. You go to school. You make friends. It’s more fun. You go to college. Party. There’s romance, sex and […]
So, what happened with Gemna’s Balenciaga, huh? Where’s the Gemna uber-oversized eye-catching denim? The reason we fell in love with Balenciaga in first place? Remember, all those Justin Biebers and the likes – couldn’t get enough of your denims. Are we seeing the end of the uber and over-sized everything era approaching? Well, the end […]
Diesel presented their Fall/Winter 2025 collection in Milan and brace yourselves! Get ready for the lowest low-rise jeans making a total comeback. And yeah, butt crack included! And denim skirts so short that it put the no-pants look to shame! The show show was all about a radical reinvention of style, blending elevation with disruption […]
And yes, hello all denim lovers – you’ve gotta level up your denim game this year. Right, jeans and denim jackets are timeless staples, but there are still ways you can (and should!) make them more interesting and stylish. That’s why we’re so up for playing a “denim dress-up” game! Let the basics be basics and elevate your denim […]
Doechii made her Milan Fashion Week debut on Tuesday, opening Dsquared2’s fall 2025 presentation. Dsquared2 celebrated its 30th anniversary during Milan Fashion Week with a raucous runway show that opened with rapper Doecchi spilling out of an armored vehicle full of dollar bills and closed with fashion royalty Naomi Campbell in a leather biker bodysuit. For their anniversary […]