Lamine Yamal - Denimology

American Eagle x Lamine Yamal Partnership

By Lisette Geller July 27, 2026 No Comments

American Eagle’s partnership with Lamine Yamal is one of the brand’s biggest global marketing initiatives in recent years. Announced in June 2026, Yamal became American Eagle’s first-ever global brand ambassador, with the relationship launching alongside the “Ready for the World” campaign timed to the 2026 FIFA World Cup. The campaign was photographed in Barcelona and […]

American Eagle Outfitters x Lamine Yamal

By Lisette Geller January 30, 2026 No Comments

Lifestyle brand, American Eagle, has signed up with Spanish footballer, Lamine Yamal, as its global brand ambassador in a historic multi-year partnership. Yamal is one of the most promising young football talents worldwide. The contract runs for five years starting in summer 2026 and is the first multi-year partnership of its kind for the brand. […]