Civilianaire – Denim Made In America

denim

Civilianaire was founded by Gene Montesano and Barry Perlman, both veteran denim‐industry figures. They previously co‐founded Lucky Brand. Civilianaire is all about American manufacturing – all production is made in Vernon, California. Also notable is the brand’s use of premium fabrics like Japanese selvedge denim for most of their collections. After 24 years Montesano and […]

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Tommy Jeans – Fall 2025 Is NYC Denim!

ad campaign

Tommy Jeans returns to New York for Fall 2025, capturing the city’s pulse with denim, individuality, and a fresh cast. Visuals show street-style scenes in NYC: subway stations, yellow cabs, city sidewalks – merging everyday urban life with denim styling. The campaign was shot in New York City, positioning the city not just as a […]

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Denim Trends 2026 – Overview

spring 2026

In the past view months we have featured many denim collections shown in London. Paris, and Milan. The resons why we are doing this is so that you guys out there get the general idea of what trends to expect in the coming months. This is always a very good help especially when it comes […]

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Levi’s Fall 2025 Capsule – Twisted Denim

jeans

Committed to honoring its heritage while embracing contemporary design, Levi’s® continues to push the boundaries of denim innovation. For the Fall/Winter 2025 Collection, the new Twisted Denim capsule builds on the brand’s unparalleled history of delivering denim fits at the forefront of trends. Actually, this capsule revives a style originally introduced in 1999: jeans with asymmetrically twisted […]

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Built Like Lee – Fall 2025 Ad Campaign

denim

Lee launched a global equity campaign called “Built Like Lee” for this Fall 2025. The campaign style is digital-first, crossing TV/out-of-home/digital/social, a 30 second long ad spot – see below: As you can see, a recurring visual motif is the Lee button itself – used as a visual cue connecting generations. The campaign is meant […]

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Natasha Zinko Spring 2026 – Denim And Leather

fashion

Natasha Zinko’s Spring 2026 collection is titled “Hair of the Dog”, evoking a rough-around-the-edges, slightly messy recovery aesthetic (from a hangover) as a metaphor for raw authenticity. The show was staged at The Box in Soho, London. A nightclub setting chosen to match the “nightlife afterparty” spirit of the collection. The environment was immersive: cigarette […]

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Vintage Heavy – Quite Unique Denim!

vintage

Founded by Jason Geter, Vintage Heavy is a lifestyle/apparel brand targeted at people who are enthusiasts of heritage style.  Embracing the blue-collar intersection of art, fashion and function, Vintage Heavy is a lifestyle brand reimaging classic American menswear. Geter, a global entrepreneur blends his love for music with an understanding of high-end retail, creating a […]

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Scotch & Soda – “Let It Rain”

capsule collection

Scotch & Soda, the Amsterdam-based fashion brand, is thrilled to announce the launch of their new ‘Let It Rain’ collection designed in celebration of the 750 year anniversary of the city of Amsterdam.  So cool – looks like now we can walk in the rain AND enjoy it wearing “rainproof” denim! Amsterdam is full of […]

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Diesel Egg Hunt – Spring 2026

fashion

“Are You Ready To Play?” It’s time for the game of Diesel – is it real, or a trick of the eye? Inside out, or outside in? What are the details, the disruption? Keep your eyes on the prize: in Diesel’s biggest democratic act yet, the entire collection is revealed by the Diesel Egg Hunt. […]

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