Your Daily Denim Destination
Levi’s® Vintage Clothing (LVC) – 1901 “Japan” 501® is part of Levi’s Vintage Clothing line, which reimagines iconic archival models with modern authenticity. This particular model uses premium Japanese selvedge denim, renowned for its texture and quality, giving the 1901 design new life with refined tailoring and vintage accuracy. While now taken for granted, the […]
Our feature today is because we have received so many inquiries about PRPS jeans – and you might not like it. But we are here to talk about denim in any way and in all matters. That includes also calling out to denim brands for what our readers – their customers – expect from them. […]
This is a question we have been asked with increasing frequency by our readers. And the answer is sometimes yes, sometimes no. It depends on what kind of denim fashion jeans are made of. Remember, there are the “true” denim heads out there as well as the fashion loving jeans wearer. The difference?We’re breaking it […]
Levi’s® unveiled its new global Icons campaign, starring Grammy-nominated country artist Shaboozey alongside acclaimed chef, restaurateur, and Emmy-winning television star Matty Matheson. The new Icons campaign features three cinematic films starring Shaboozey with Matty Matheson, capturing the Western Spirit Levi’s shares with its wearers – scrappy, quick-witted, with a side of reckless. Directed by renowned filmmaker […]
Levi’® Blue Tab™ collection is the brand’s most elevated expression of denim craftsmanship to date. With its latest Blue Tab™ drop, the brand is delivering its most elevated and sophisticated expression of denim artistry. The premium collection celebrates Japanese denim in its purest form through covetable fits and impeccable construction that honors time-honored traditions while embracing […]
SKIMS Fall 2025 ad campaign, features Post Malone amid rugged, outdoorsy vibes that perfectly blend wilderness energy with high-comfort loungewear. And of course, denim included! Being a long-time fan of Wrangler, in the campaign, Malone rocked one of his favorite Wrangler jeans. The Wrangler® Cowboy Cut® Slim Fit Jeans. So yes, SKIMS is really betting […]
Founded in 2005 by Yohei (Goto-san) after running a vintage shop, JELADO is deeply rooted in Americana aesthetics spanning the 1930s to ’70s. The brand meticulously re-creates vintage garments, offering modern interpretations free from nostalgia’s limitations. “LASTRESORT DENIM” is JELADO’s greatest masterpiece to date, but this time they have created a denim that is even […]
As a follow up to our recently featured interview with Andrea Rosso, let’s talk about the latest episode of Diesel’s “Behind The Denim”. Don’t fall apart – watch below: This episode leans into Diesel’s commitment to denim longevity and circularity, showcasing how durability is essential to reducing fashion waste. Episode 7, “Don’t Fall Apart”, offers […]
Blackhorse Lane Ateliers (BLA) is London’s only authentic craft jean maker, combining heritage craftsmanship with sustainable, community-driven production, Founded in 2016 by Han Ates in Walthamstow, London, Blackhorse Lane Ateliers revived local denim manufacturing, operating in the same building where Han worked in textiles for over 30 years. BLA revived London’s denim manufacturing legacy using […]
GUESS just dropped its new Summer 2025 collection and to celebrate, it’s tapped up some pretty impressive guest stars. The new campaign features actor, skateboarder and surfer Evan Mock and model Alana Champion, celebrating the brand’s nostalgic aesthetic and old-school Americana ethos. Evan Mock and Alana Champion were already part of the GUESS collective, but […]