Phillip Plein – Spring 2026 Denim Looks

runway show

Philipp Plein’s Spring 2026 collection, presented at Milan Fashion Week, is a maximalist, tennis-inspired collection that blends classic preppy aesthetics with Plein’s signature excess and glamour.  Titled “Plein Tennis Club,” the collection features looks like a white leather trench, tennis rackets prints, and sporty pieces, alongside dazzling sequins, metallics, and bold logos in a riot of […]

Continue Reading

Re-Imagine Your Jeans’ Back Pockets!

denim

Who says that back pockets can really only be featured at the back of your jeans?! Well, Ukrainian based denim brand, KSENIASCHNAIDER, certainly doesn’t think so! The brand’s designer duo, Ksenia and Anton Schnaider, just created a capsule collection adding back pockets practically everywhere. Ksenia Schnaider’s Pre-Fall 2025 collection named “Army of Me”, includes a […]

Continue Reading

Gucci Spring 2026 – Pre-Collection Looks

lookbook

 Great news – at least for those among us who worship at the altar of Demna ex Mr. Balenciaga. Demna Gvasalia, who ditched Balenciaga for Gucci earlier this year, just debuted his first collection for the legendary Italian house. Demna had teased his first fashion ideas with a communications blast entitled: “Gucci: La Famiglia”, showing several score of looks in […]

Continue Reading

Brave Star Selvage – Affordable Selvedge Jeans

denim brand

Brave Star Selvage (also known as Brave Star Selvage Jeans Factory) is a denim company based in Los Angeles, California. The brand especially focuses on selvage denim, especially raw and more heavy weight, using denim from Japan, and sometimes deadstock USA mills like Cone Mills. All of their jeans, even the heaviest selvedge, are in […]

Continue Reading

Tommy Hilfiger – “The Hilfiger Racing Club”

jeans

In his Fall 2025 ad campaign Tommy Hilfiger races into the season with “The Hilfiger Racing Club. The campaign, featuring Claudia Schiffer and Nicholas Hoult, shifts classic American preppy into overdrive. The Fall 2025 collection draws inspiration from New York City, returning to the brand’s home base to reinterpret preppy codes with an updated sensibility.  […]

Continue Reading

Levi’s® Vintage Clothing – 1901 “Japan” 501®

men's fashion

Levi’s® Vintage Clothing (LVC) – 1901 “Japan” 501® is part of Levi’s Vintage Clothing line, which reimagines iconic archival models with modern authenticity. This particular model uses premium Japanese selvedge denim, renowned for its texture and quality, giving the 1901 design new life with refined tailoring and vintage accuracy. While now taken for granted, the […]

Continue Reading

What Happened With PRPS Denim?

jeans

Our feature today is because we have received so many inquiries about PRPS jeans – and you might not like it. But we are here to talk about denim in any way and in all matters. That includes also calling out to denim brands for what our readers – their customers – expect from them. […]

Continue Reading

Are “Fashion” Jeans Really Denim?

This is a question we have been asked with increasing frequency by our readers. And the answer is sometimes yes, sometimes no. It depends on what kind of denim fashion jeans are made of. Remember, there are the “true” denim heads out there as well as the fashion loving jeans wearer. The difference?We’re breaking it […]

Continue Reading

Levi’s® Western Spirit – New Icons Campaign

Western

Levi’s® unveiled its new global Icons campaign, starring Grammy-nominated country artist Shaboozey alongside acclaimed chef, restaurateur, and Emmy-winning television star Matty Matheson. The new Icons campaign features three cinematic films starring Shaboozey with Matty Matheson, capturing the Western Spirit Levi’s shares with its wearers – scrappy, quick-witted, with a side of reckless.  Directed by renowned filmmaker […]

Continue Reading

Levi’s® Blue Tab™ Collection – Second Drop

levi

Levi’® Blue Tab™ collection is the brand’s most elevated expression of denim craftsmanship to date.  With its latest Blue Tab™ drop, the brand is delivering its most elevated and sophisticated expression of denim artistry. The premium collection celebrates Japanese denim in its purest form through covetable fits and impeccable construction that honors time-honored traditions while embracing […]

Continue Reading