Your Daily Denim Destination
The fashion world is currently obsessing with baggy and low-rise jeans, and so are we! Well, here’s some great news. I was invited to the PacSun store to have a look at the brand’s newest denim drops. Located in New York’s fashionable Soho district, the store was packed with women checking out the jeans. And […]
PacSun is thrilled to announce the continuation of its partnership with Selena Gomez’s Rare Impact Fund with the launch of the Spring ‘25 RARE DNM Edit collections for both men and women. The second iteration of the collaboration brings fresh silhouettes, fun embellishments, and an ongoing commitment to giving back. 10% of sales from each purchase of the […]
Camouflage pants have been a favorite fashion item for decades. And this winter 2024 season camouflage jeans are indeed trending very strong and with lots of new cool details. And as you can see, camos definitely continue a top trend also for next fall – according to Balenciaga. See image from their pre-fall 2025 collection […]
PacSun launched their Rare DNM Edit collection, created in partnership with the Rare Impact Fund. The Rare Impact Fund was founded by Selena Gomez in 2020 as part of her commitment to addressing mental health and self-acceptance. The Rare Impact Fund is raising $100M to support direct service organizations focused on strengthening mental health services and education for young […]
PacSun teamed with Pinterest for a series of experiences that support the launch of the “Better in Baggy” fall 2024 ad campaign focused on baggy denim. Oh and btw, didn’t we mention in our feature yesterday?!? Baggy jeans are really a thing… The “Better in Baggy” campaign celebrates the return of baggy denim, focusing on […]
Low rises are calling gain! After years of high- and super high rises, the denim world is more than ready to go for a lower rise once again. And this time it’s all about the looser fitting and relaxed denim styles as opposed to the skinnies. Not only are the baggy jeans more comfortable when […]
Paris is the center of all our fashion attention again. This week as of July 3rd to July 6th, 2023, Paris Fashion Week returns. For four days, leading fashion houses and young designers present their Haute Couture collections for the fall/winter 2023/2024 season. And if we were to name the one denim style that was present […]