J.Jill just launched a new influencer-led denim campaign, pairing a multigenerational group of fashion creators with real women to style the brand’s expanded, fit-first collection.
Through a partnership with a select group of multigenerational fashion creators and industry stylists, the campaign unveils a new era of denim at J.Jill – celebrating the collection’s versatility and foundational role in any wardrobe.
The expanded assortment builds on the success of J.Jill’s bestselling jean, the Authentic Fit Slim Leg, offering new fits, leg shapes, fabric blends and washes. The collection now also includes the Modern Fit assortment, a true mid-rise fit launching with straight, wide and flare styles, offering customers even more thoughtfully designed options to suit their preferences and lifestyles.
Crafted from J.Jill’s signature stretch denim with a soft, lightweight feel, the assortment is designed with a range of body types in mind, including petite, misses and plus sizes, with silhouettes and proportions that reflect the individual needs of customers.
“At J.Jill, we understand that finding the right pair of jeans can feel overwhelming and that great fit looks and feels different for every woman,” said Kimberly Wallengren, SVP, CMO, J.Jill. “With the expansion of our denim assortment, we’re offering more silhouettes and fits designed to offer confidence, comfort and effortless style. By pairing this collection with multigenerational, creator-led styling inspiration and in-store denim fit specialists, we’re bringing a more personal and approachable denim experience to our customers.”
A multigenerational group of influential fashion creators are featured in the campaign, including:
- Lucy Hernandez (@lucyswhims)
- Tomeka Crowe Cherry (@cherrypickedstyle)
- Veronica Levy (@lombardandfifth)
These and other influential fashion voices will create additional social content showcasing real women in J.Jill denim. The campaign will appear across J.Jill’s stores, e-commerce site, digital channels and direct mail.
The J.Jill Authentic Fit and Modern Fit denim collections will be available in-store, online and via catalog, with price points ranging from $89 to $119.
