Cuffed Jeans Are Having Their Come-Back Moment!

This spring and summer is going to be all about cuffs. When, for the past seasons, it used to be cut-off and frayed hems, it’s bye-bye scissors as of right now! Remember years ago when boyfriend jeans were the biggest rave and how we used to cuff them – welcome to this decade’s “new cuffing”, […]

Continue Reading

Tommy Hilfiger x Kendall & Friends Spring 2024

For his spring 2024 ad campaign, Tommy Hilfiger welcomes Kendall Jenner to the Tommy family. Kendall joined the family which includes Ebony Riley, Fai Khadra, Travis Bennett, Devon Lee Carlson, and Hannah Logan. Photographed by Renell Medrano, the tight-knit group are captured during upbeat moments in preppy modern classics. “Tommy makes great classics, reimagined for today,” says Kendall. “Each […]

Continue Reading

Heaven by Marc Jacobs Spring 2024 Ad Campaign

Seems that American rapper, Ice Spike, is really top trending this spring. Not only is she main attraction in Alexander Wang’s spring 2024 campaign, but also superstars at Marc Jacobs’! Heaven by Marc Jacobs has unveiled its captivating spring 2024 campaign, embracing a fusion of contemporary style and nostalgic flair. The brand’s latest campaign features four […]

Continue Reading

HELLESEY – Spring/Summer 2024 Lookbook

New York based brand, HELLESSY was launched by Sylvie Millstein in 2012 from her Soho studio, where she has since captivated women with her signature designs. Styled by celebrity fashion stylist Emma Jade Morrison and shot by Stefano Ortega, this spring, the HELLESSY woman enters a new dawn – Sylvie Millstein takes a more textural […]

Continue Reading

Calvin Klein x Camila Morrone Spring 2024 Ad Campaign

Actress Camila Morrone stars in the latest Spring 2024 campaign for Calvin Klein Jeans. Shot by photographer Josh Olins, the campaign showcases Camila in new sun and optical styles throughout New York City, the hometown of the Calvin Klein brand. The images show Camila dressed in elegant new styles inspired by Calvin Klein Jeans’ signature […]

Continue Reading

Acne Studios x ILLIT Spring 2024 Ad Campaign

In an era where the fusion of music and fashion defines the cultural zeitgeist, Acne Studios has seamlessly integrated the burgeoning allure of K-Pop into its Spring 2024 campaign. At the heart of this stylish convergence is ILLIT, the fresh-faced K-Pop ensemble poised to take the global music scene by storm with their debut mini-album, “SUPER REAL ME,” […]

Continue Reading

Extreme Wide-Leg Jeans – THE Top Trend RN

If you haven’t figured it out yet, or still don’t want to believe it… there’s no way around it. The extreme wide leg is the very hottest denim trend this season. Interesting, how we went from super skinny to super wide-leg, right! But that’s what fashion is all about. Giving us a good reason (excuse) […]

Continue Reading

Andersson Bell S/S 2024 – Denim Looks

There is nothing that we thrive on more than checking out fashion shows*, and especially when there’s lots of denim to see. And that’s why we really love that Andersson Bell included lots of denims his spring/summer 2024 collection. [* except wearing our denims, of course😁] Contrasts are etched in the DNA of Seoul-based label […]

Continue Reading