Your Daily Denim Destination
The Stella McCartney Resort 2025 collection showcases the designer’s hallmark blend of sustainable luxury and innovative fashion. Known for her commitment to ethical practices, McCartney integrates eco-conscious materials such as organic cotton, recycled polyester, and sustainable denim into this collection. Key elements include botanical embroidery inspired by wildflowers, symbolizing untamed natural beauty, and denim pieces […]
Marimekko has entered the denim market with its first collection, Marimekko Maridenim. This collection features classic and versatile styles, including straight, wide-leg, and barrel-leg fits in shades like mid-indigo, light-indigo, black, and washed black. A standout feature is the use of Marimekko’s iconic Unikko print, applied using sustainable laser technology. Maridenim aligns with sustainability principles, […]
Cotte D’Armes recently showed their spring/summer 2025 collection in the Ned NoMad Hotel in Chelsea, NYC. We felt it was an outstanding and very “Cotte D’Armes” like collection! Meaning, totally outside-ot-the-box. Not following any fashion trends, but creating their own – as we have come to expect from the brand. And also, most of the […]
What actually does make a pair of vintage jeans look so amazingly great? The perfect authentic worn-in wash, absolutely no question. Kind of impossible to achieve factory-wise, right? We’ve all been there, seen it. No matter what, if it’s not really vintage, no matter how hard you try, it just never “really is”! Well, now […]
Guess has partnered with SuperCircle to launch Guess Again, a new recycling initiative aimed at promoting sustainability through textile circularity. This program encourages customers to trade in old clothing—of any brand—for recycling. In exchange, participants receive Guess credit for future purchases. Starting this October, customers can drop off clothes at Guess stores in the U.S. […]
Mel Ottenberg and RE/DONE teamed up for sustainable jeans collection and the 80s have never been so trendy and so close. After 10 years of adventure, RE/DONE and its unique recycled pieces are now worn by fashion icons like Hailey Bieber and Bella Hadid. And this fall, another prominent figure in the fashion world is […]
Kacey Musgraves launched her second collaboration with Reformation this fall. A continuation of her focus on sustainability and also her personal style. Continuing her first collaboration with the brand in 2023. this new collection blends modern cottage core aesthetics with a nod to her country roots. The 17-piece collection offers a range of earthy tones, […]
After a successful first launch in 2022, Wrangler® yesterday announced the launch of the second installment of Wrangler Reborn™ . Which is the brand’s latest collection to celebrate the upcycling of denim. The newest Wrangler Reborn™ sees the brand collaborate with BVH Services’ brand Beyond Retro, for the first time. BVH are one of the largest vintage retailers across Europe. Producing on-trend […]
G-Star RAW and Walter Van Beirendonck have teamed up for an innovative capsule collection titled “Denim with Balls”.
KSENIASCHNAIDER is a Kyiv-based brand founded by Ksenia and Anton Schnaider. They have been one of the pioneers in sustainable fashion. Especially through their industrial-level upcycling efforts which include transforming vintage jeans into new creations. Really exceptional and totally out-of-the-box pieces. So totally your thing if you are aiming for eye-catching and different. Don’t just […]