PacSun teamed with Pinterest for a series of experiences that support the launch of the “Better in Baggy” fall 2024 ad campaign focused on baggy denim. Oh and btw, didn’t we mention in our feature yesterday?!? Baggy jeans are really a thing… The “Better in Baggy” campaign celebrates the return of baggy denim, focusing on […]
Charli XCX x Billie Eilish – Music & Denim
Charli xcx’s Brat summer is continuing full-steam ahead – and now Billie Eilish is on board. And there’s baggy denim included!
GapKids – Be Uniquely Yourselves Ad Campaign
Gap’s Back-To-School GapKids Campaign Celebrates Kids Being Uniquely Themselves. Encouraging kids to move freely as true originals, inspiring them to be confident and unapologetically themselves through music, fashion, and dance. And there’s more: The ad campaign also features a nostalgic “Napoleon Dynamite” reunion. The campaign video is titled “Just dance”. It showcases kids expressing themselves […]
Diesel + Hoshi – New Brand Ambassador
Diesel has some great news to share with us. It is confirmed, Hoshi is their newest brand ambassador.
Junya Watanabe S/S 2025 – Denim And Patchwork
Has Junya Watanabe exhausted denim and patchworks, two key codes of his brand? Hardly.
Paul Smith – A New Collab With Lee And More
Paul Smith has a super cool collab with iconic denim brand, Lee, coming up. But before we go there, here’s some news about the brand’s re-appearance. To present his spring 2025 collection, Paul Smith chose Pitti Uomo in Florence to mark his return after 31 years. This collection drew heavy inspiration from the bohemian spirit […]
Dsquared2 – Spring 2025 “Shredded” Lookbook
Shredded, very artfully shredded, though – is what Dsquared2 spring 2025 fashion is going to be about. Once the plush red velvet curtains opened, red-lit glass cages descended from the ceiling, with (scantily clad) male dancers engaging in a rather hot performance – at least by fashion show standards. The Catens were probably by the […]
Diesel – Behind the Denim Continues
Diesel’s Behind The Denim Series continues with two more episodes. and just to refresh your memory, you can have a look at the first episode here. Diesel: Behind the Denim is about the journey of a brand that has consistently pushed the boundaries of fashion, especially in the realm of denim. Diesel’s story is one […]
Gucci Resort 2025: Denim, Leather And – Leather!
The Gucci Resort 2025 collection includes some really cool denim and definitely lots of leather. The fashion show took place last month at the Tate Modern Tanks in London, one of London’s main symbols of design and creativity. And – interestingly – this was something of a full-circle moment. It was there in London, at […]
Calvin Klein x Jennie Denim Ad Campaign
BLACKPINK‘s Jennie once again partners with Calvin Klein for their spring 2024 ad campaign. And this time it’s about the brand’s denim collection. Serving as the face of Calvin Klein since 2021, Jennie’s return marks a significant milestone in her ongoing partnership with Calvin Klein. This journey has already seen her launch her own exclusive capsule collection in […]