Levi’s® x UNDERCOVER – A New Collaboration

Levi's

Levi’s® and UNDERCOVER joined forces once again, blending UNDERCOVER’s bold aesthetic with timeless Levi’s® design to celebrate the 35th anniversary of Jun Takahashi’s epochal brand. The campaign features Flea, bassist of the Red Hot Chili Peppers, photographed in his home by his daughter, Clara Balzary. Beloved for his simultaneously light and dark music, iconic personal style, and […]

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McQueen Lunar Year 2025 – Ad Campaign

McQueen

Alexander McQueen released its Lunar New Year 2025 campaign, celebrating the Year of the Snake with a blend of contemporary design and traditional symbolism. And, of course, denim included! The campaign explores profound themes of belonging, change, and the optimism that comes with new beginnings in its 2025 Lunar New Year. Set against the backdrop […]

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Trending 2025 – Leather Pants On Our Radar

vegan leather

Leather pants are a major trend for 2025, continuing to dominate both high fashion and streetwear scenes. Whether you’re going for bold or understated, leather pants are a must-have wardrobe staple. And it can be faux, vegan, or real leather – it all depends only on your personal preference. And yes, of course, your budget. […]

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Introducing – Who Decides War … Denim!

war

Nope, we’re not inviting you to any warfare, but definitely inviting you to check out the brand! Especially if you are into eye-catching and outside-of-the-box denim. Step aside Balenciaga! Who Decides War, co-founded by Ev Bravado and Téla D’Amore, is a New York-based fashion brand renowned for its innovative denim designs. Their denim pieces are […]

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Camouflage Pants – We’re Seeing Them Everywhere

Camouflage pants have been a favorite fashion item for decades. And this winter 2024 season camouflage jeans are indeed trending very strong and with lots of new cool details. And as you can see, camos definitely continue a top trend also for next fall – according to Balenciaga. See image from their pre-fall 2025 collection […]

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