We’d Like You To Meet Hiut Denimđź‘–

Hiut denim

Hiut Denim Co. is a British brand specializing in high-quality jeans, rooted in the rich textile heritage of Cardigan, a small town in West Wales. Historically, Cardigan was home to Britain’s largest jeans factory, producing 35,000 pairs weekly for nearly four decades. However, in 2001, the factory closed, leading to the loss of 400 jobs—10% […]

Continue Reading

Introducing @Denimology – HAIKURE

jeans

HAIKURE is an Italian denim brand specialized in sustainable denim. The brand’s aim is to create sustainable denim clothing with a Japanese minimal aesthetic that takes part of its core DNA. The brand engages to stay focus on a responsible production chain based on “Made in Italy”. The brand’s name combines “haiku,” the Japanese form […]

Continue Reading

GAP-Studio Capsule: Denim Dress-Up

Gap

Gap has unveiled its latest fashion endeavor, GapStudio, under the creative direction of Zac Posen. Posen joined Gap as Executive Vice President and Creative Director in February 2024. This new line aims to blend Gap’s classic American style with high-fashion elements, offering sophisticated pieces at accessible price points. And there is definitely also some cool […]

Continue Reading

Triarchy Is Giving Back – In Denim!

You all know about the terrible fires destroying so many places in Los Angeles. Sustainable Los Angeles based denim brand, Triarchy, not only committed to doing their part in helping the wildfire victims. They actually took this commitment one step further. Co-founder of the brand, Adam Taubenfligel, tells us: “I wanted to take a moment […]

Continue Reading

Good American x Dolly Parton Collaboration

collaboration

Country music legend Dolly Parton has partnered with KhloĂ© Kardashian’s denim brand, Good American, to launch a limited-edition collection named Dolly’s Joleans. This collaboration draws inspiration from Parton’s iconic song “Jolene” and her signature country-glam style. ​ And so very Dolly Parton like, the collection features denim pieces adorned with shimmering rhinestones, gingham prints, and […]

Continue Reading

Jeanerica x Sophia Roe – S/S 2025 Collection

Jeanerica

Jeanerica and Brooklyn based Sophia Roe, chef, writer, and welfare advocate teamed up for the brand’s newest collection. Jeanerica is a European denim house offering elevated everyday lifestyle clothing including amazing denim. Their collections are sustainably developed for longevity, by combining specialized industrial innovation with small-scale local production. The brand was founded in 2018 by […]

Continue Reading

R13 – Dress To Impress In Your Camos!

camouflage

R13 – as always – has us covered in the latest and most advanced fashion trends. The Boyfriend Cardigan Camouflage pattern has been a fashion thing since we can remember. Some seasons it becomes a must-do trend that you see everywhere. And some season the camos kind of fade into the background. The X-Boyfriend Jeans […]

Continue Reading

Balenciaga F/W 2025 – All About “Standard”

collection

So, what happened with Gemna’s Balenciaga, huh? Where’s the Gemna uber-oversized eye-catching denim? The reason we fell in love with Balenciaga in first place? Remember, all those Justin Biebers and the likes – couldn’t get enough of your denims. Are we seeing the end of the uber and over-sized everything era approaching? Well, the end […]

Continue Reading