Monoki – If You Love Embroidered Denim

Parisian-based brand Monoki just announced the debut of their Sunny Jeans for pre-fall 2025. The 100% cotton denim assortment from Monoki comes in 2 colorways: a light and dark wash. The “Sunny Jeans” are wide-leg jeans featuring embroidery, especially floral motifs in tones like yellow, red, and green on both side pockets and the rear. Delicate multicolored floral […]

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Abercrombie & Fitch Kicks Off Viral Denim Event

jeans

And the winner is …. YOU! Exactly now with the “back-to-‘school” looming ahead of us, there could be no better timing for a denim wardrobe refresh. Denim should feel like this – moves with you, speaks to you, and fits more than just your body. On August 6–11, Abercrombie & Fitch is kicking off their Viral Denim […]

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High Summer – How About Some Denim Dresses👗

denim dresses

Hello ladies – time again to talk about one of the most sought after denim must-have during these hot summer days – and nights, of course! Denim dresses are a summer staple that offer the perfect blend of ease, structure, and style. Whether you’re going for casual, polished, or playful, there’s a silhouette for every […]

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Balenciaga Resort 2026 – Oops Skinny Jeans?!

Balenciaga’s Demna, in his last collection designed for the brand … Are we actually having to say good bye uber-sized denim? We already hinted on this subject back in March when we posted Balenciaga’s Fall/Winter 2025 lookbook. The collection is framed as a retrospective of Demna’s 10-year tenure at Balenciaga, drawing from 35 past collections […]

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PACSUN – Denim Days Fall 2025 💙👖

fall

Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans. The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative […]

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Fiorucci Spring 2026 – “Piazza Fiorucci”‼️

spring

Fiorucci’s Spring 2026 fashion show was a joyful, creative revival of Elio Fiorucci’s playful spirit. With freedom, optimism, and childhood wonder at its heart. Under Francesca Murri, Fiorucci reimagined Milan’s Via Paolo Sarpi as a fantastical public square where everyday meets surreal with a playful, childlike energy. Janina Zais joins the show as guest artist, extending […]

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Gabriela Hearst – Sustainable Denim Capsule Collection

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Gabriela Hearst’s first denim line made entirely from recycled cotton – continuing her trailblazing sustainability mission. The collection redefines designer denim, aligning high fashion with the denim industry’s growing commitment to circularity. This collection marks a shift in high-fashion denim. Luxurious, expressive bootcuts and wide legs, all underpinned by recycled materials, eco-dyeing, and clean production. If […]

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Dsquared2 – Spring/Summer 2026 Looks

denim

For Spring/Summer 2026, Dsquared2 took a bold step away from traditional runway presentations and instead delivered its vision through a meticulously curated lookbook.  Tiny distressed denim shorts adorned with metal rings to thread belts, and boasting raw cuts – paired with crop tops or hybrid tank designs – reflect the playful, audacious DNA of the […]

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