For his fall 2024 ad campaign, Tommy Hilfiger untied once again with Stray Kids.
K-pop group Stray Kids has a long history with Hilfiger, including a much talked-about appearance at this year’s Met Gala.
In the video, the group poses in front of Manhattan’s skyline, outfitted in Hilfiger’s new classic-meets-preppy menswear. Inspired by the layers and performance of New York City itself, the collection features a variety of outerwear, suiting, Oxford shirts, and classically smooth loafers and boots for the modern man. And denim included, of course!
The campaign is a tribute to the notion that there’s no place like home, especially New York City, according to Hilfiger. “New York City’s skyline is the ultimate stage for an iconic pop culture moment.”
In his press release, Hilfiger also stated: “For our third campaign with Stray Kids, we took them to higher grounds, capturing them above the city which has inspired me from the start. It’s the ideal way to highlight the group’s distinctive style, which perfectly embodies the vibrant energy of New York.”
You can shop for Tommy Hilfiger clothing on their website, at Farfetch women/men, and at Zappos.
