FOREVER LA, FOREVER MANKIND
Forever LA, Forever Mankind is a love letter to the vibrant and diverse city of Los Angeles, the birthplace of the brand, nearly two decades ago. Honoring the city’s unique culture and distinctive point of views, the campaign sets out to showcase the unique
cosmopolis and attitude of the city’s creative inhabitants as a beautiful backdrop to the 7 For All Mankind spring/summer ‘24
collection.
{Photographed by Sonia Szóstak for Women’s and Jeremy Everett for Men’s, the spring and Summer 2024 Global Campaigns were cast by Jennifer Starr and feature talents, Malaika Holmén, Amanda Murphy, Albert Reed, Jacob Bixenman, and Remi Chester.}
7 For All Mankind tapped renowned celebrity stylist Jamie Mizrahi to style the Spring/Summer ‘24 campaign. Mizrahi has worked with a-list talent including Jennifer Lawrence, Adele, Riley Keough, Jeremy Allen White, Katy Perry and Nicole Richie to name a few. Her unique perspective as an LA based-stylist made her the perfect fit to style the campaign.
“My personal style syncs with the brand’s classic aesthetic. Styling for me is about capturing a lifestyle, and 7 For All Mankind
embodies that effortless cool factor,” recalls stylist Jamie Mizrahi. “As someone who lives in denim, working with the brand was not only a fun and instinctive experience for me, but a nod to where many of us started our style journey – with that unforgettable pair of jeans that stands the test of time.” Mizrahi lent her styling expertise to the shoot, seamlessly blending her own classic laid-back California style with the brand’s ethos of being a California lifestyle brand.
“We are excited to introduce more bold and fashion forward fits this season. While we believe denim is tried and true, experimenting with new shapes allows our customers to express themselves by making denim more than just a staple wardrobe piece, but a true statement.” Sacha Gomez de Zamora Ford, Global President of 7 For All Mankind.
The campaign, pays homage to the industrial history of both Los Angeles and the denim industry, was shot across three quintessential Los Angeles locations that together make up the beautiful backdrop and topography of Los Angeles.
“The Boulevard” scenes were shot in Los Feliz just off of iconic Sunset Boulevard and feature notable restaurant, Little Dom’s and a retro car wash, which were often the subject and backdrop of esteemed photographers Ed Ruscha and Stephen Shore.
“The Canyon” imagery was shot at Wright Ranch, which offered scenic views of LA’s historic mountains and canyons which were home to legendary musicians including Joni Mitchell, Neil Young, and Jim Morrison.
“The Beach” photographs were taken at Westward Beach in Malibu. Taken at sunset, these images showcase the coastal picturesque shores of Point Dume that have been featured in some of Hollywood’s biggest movies.
Each picturesque moment enhances the fresh take on the brands must haves this season, including two standout silhouettes: The Willow and The Ryan.
The Willow is a statement pair of denim from 7 For All Mankind’s Spring/Summer 2024 collection. With a dramatically exaggerated palazzo fit, Willow is unlike anything 7 For All Mankind has ever made before. The ultra-wide leg gives the denim a beautiful drape and flow to it, for a finish that is all at once effortless yet elevated.
The Ryan is a relaxed men’s fit that feels casual but not underdressed. A modern take on the straight leg, Ryan is loose from hip to hem for a kicked-back look you can wear everyday.
The spring 2024 collection reintroduces a Californian Western aesthetic modernized by bold shapes with new hero denim silhouettes Decorative studding and detailed touches such as seaming and studs adorn a variety of styles. From runway-ready corset-seamed dresses to wardrobe must-haves like denim skirts in column and maxi shapes, the collection blends iconic fits with bold twists.
You can shop for this collection on the 7 For All Mankind website.
