Founded in 2005 by Yohei (Goto-san) after running a vintage shop, JELADO is deeply rooted in Americana aesthetics spanning the 1930s to ’70s. The brand meticulously re-creates vintage garments, offering modern interpretations free from nostalgia’s limitations.
“LASTRESORT DENIM” is JELADO’s greatest masterpiece to date, but this time they have created a denim that is even wilder and has a stronger vintage feel. Their Last Resort fabrics are technical recreations based on real, disassembled Levi’s XX denim.
If you are a fan of selvedge, Japanese denim and vintage, this is definitely a brand which should be on your radar:
JELADO offers a compelling blend of museum-level authenticity and modern wearability. From the meticulous Age of Longing reproductions to the workwear-forward 55Denim, the brand speaks directly to denim aficionados who appreciate craftsmanship and storytelling.
“Using a black tag, we have produced an early 47 model, which is one of the most popular XX models of all time. This is a special denim created using a new approach by dismantling, analyzing and recreating XX denim. We sampled a vintage item in our possession that measures 32 inches, the so-called golden size, and faithfully reproduced the fit of that time.
The particular item we approached this time has been reproduced with all the key features that would enable us to identify its age, such as the leather patch, single-sided tabs, long side stitching, and thick belt loops similar to those used in the Beltroop War. However, we also carefully recreated the individual items’ distinctive features, such as the coin pocket being sewn quite low and the back pocket having a significantly larger seam allowance.
A black LASTRESORT tag is sewn onto the pocket opening.
The inseam is sewn in three steps to create a firm fit. We sew with consideration of the intentions behind the designs of the time, such as shifting the seam of the back yoke and differing the length of the waistband between the front and back to minimize tension.
“The jeans are reproduced while taking into account Levi’s’ ideas at the time, such as the fit and stitching that makes it as unlikely as possible for threads to break.”
You can also check out the newest Fall/Winter 2025 collection in the video below:
