DKNY launched their new ad campaign for Fall/Winter 2025, introducing Hailey Bieber as the brand’s new global face.
This new collaboration marks a fresh chapter for DKNY, rooted in New York street style and reflecting Bieber’s timeless, self-assured and effortlessly cool appeal.
The campaign was shot by photographer Mikael Jansson in a stripped-back, industrial warehouse setting in New York. A perfect backdrop for DKNY’s raw, urban DNA.
The imagery exudes confidence and understated cool. Against the industrial background with pops of taxi cab-yellow, Bieber brings an edge to DKNY’s signature modern separates and the “DKNY est. 1989” capsule collection.
And yes, of course, there’s denim included in this collection! Jeans and denim jackets are layered with leather jackets, faux fur coats, oversized blazers, and varsity jackets, all cast in a distinct palette of black, white, and blue for a mix-and-match feel.
Hailey Bieber’s debut as DKNY’s global face for Fall 2025 brings a fresh, yet timeless, reinterpretation of New York street style. From bold double-denim and varsity vibes to refined tailoring and standout accessories, this campaign fuses heritage with innovation shown through Hailey’s effortless posture and confidence.
You can shop for this collection now on the DKNY website.
