Called “The London Edition,” the campaign showcases the Los Angeles based brand’s range of denim as well as ready-to-wear.
For the campaign, Jagger was captured in the British capital by renowned photographer Sonia Szostak, with some shots at infamous ’60s nightclub and hideaway The Scotch of St. James; a location that undeniably deeply rooted in the Jagger family history. “We are thrilled to have Georgia May Jagger as the face of our Fall and Holiday 2023 Global Campaigns. Her wit and charm complement her captivating presence and dynamic spirit, which perfectly embody the essence of 7 For All Mankind—bold, confident, and effortlessly chic,” Francesca Toninato, CEO at 7 For All Mankind, said of its newest face.
The fall collection offers classic looks with contemporary twists. Puff-sleeved denim shirts and silk tie neck blouses are styled with denim vests and knit vests for texture. Flare jeans feature front patch pockets. The brand’s ’90 baggy jean is updated with golden floral embroidery. Coated Western shirts are paired with coated skinny jeans for a leather look.