Diesel has some great news to share with us. It is confirmed, Hoshi is their newest brand ambassador. Thus following the footsteps of Diesel’s first-ever global male ambassador, Damiano David, the lead vocalist for the rock band @thisismaneskin.
This collaboration is an exciting partnership between the renowned Italian fashion brand, Diesel, and Hoshi, a member of the popular South Korean boy band SEVENTEEN. Hoshi is the band’s lead vocalist and main dancer. This is a perfect merge of Diesel’s edgy style and Hoshi’s unique fashion sense and influence in the K-pop industry.
Known for his charisma, self-confidence, and freedom of expression he brings to the stage, Hoshi is perfectly aligned with Diesel’s ethos.
“I’m thrilled to join the Diesel family as a brand ambassador. I look forward to showcasing different sides of myself with Diesel,” says Hoshi.
And, “as a global K-pop icon, Hoshi’s charisma, self-confidence and freedom of expression reinforces the Diesel ethos. Diesel’s energy and message are strengthened through this partnership,” states Diesel.
You can shop for Diesel clothing on the brand’s website, at SSENSE, and at YOOX.
