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G-Star – New Video Ad Campaign Contains Hardcore Denim

In their newest ad campaign video G-Star Raw teamed with world champion Kamira Samuel and Broadway performer Lee Howard to bring the denim to life in a performance

G-Star x Sarah Lezito Ad Campaign: It’s You. Own It

G-Star RAW and world champion stuntwoman Sarah Lezito: G-Forces united for the fall 2021 ad campaign. Pushing the boundaries. 2 wheels,

G-Star RAW Re-Launches Stretch Denim Icons

It's been all about vintage and refurbished vintage jeans for the last few years, and G-Star RAW just joined this undeniable super cool trend. They've picked some of their most beloved

G-Star – Sustainable Weatherproof Jeans for Men

Some new and exciting denim news for the guys - G-Star RAW launched a new denim innovation: The Citishield 3D Slim Tapered Jean. G-Star RAW continues to push the boundaries of 3D denim innovation. This Fall ‘19 marks the launch of the new Citishield 3D tapered jean

G-Star Launches Sustainable Dyed Collection

In an ongoing collaboration with EarthColors® by Archroma, G-Star once again pushes the boundaries of innovation and sustainability in the fashion world with a collection of garments

Ruby Rose “Owns It” – G-Star S/S ’19 Ad Campaign

A notable name and the perfect embodiment of what G-Star stands for, is Australian actress, model, and presenter Ruby Rose. Understanding the missed opportunity in simply fitting in

Jaden Smith Wearing G-Star Raw Forces of Nature

Jaden Smith was one of the speakers at the ComplexCon in Long Beach, California. For the occasion he was clad in some of G-Star's newest collection pieces, the G-Star Raw Force of Nature, which he...

G-Star RAW x Jaden Smith: Nature Collection

G-Star RAW unveils the Forces of Nature collection, a series of sustainable pieces designed by Jaden Smith. And here goes another sustainable denim collection - Kudos to G-Star and Jaden!! Dedicated to the beauty and...

G-Star Launches F/W ‘18 campaign: “Uniform of the Free”

 G-Star - most of us denim addicts have at least once in our life worn a pair of G-stars, they are one of the big iconic denim brands around, growing stronger with time, and...

G-Star RAW – Sustainable @V&A Museum in London

On April 18th the V&A Museum in London officially opened their first exhibition to address issues around sustainability within the fashion industry: Fashioned from Nature, running from the 21st of April, 2018 to the...