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Lucky Brand – Welcome Back! We’ve Missed You :-(
You probably all remember Lucky Brand from years ago… and then they disappeared from the scene and we never knew why? So, the good news is that the have re-vamped and are making a splashing comeback as a premium denim brand. Known for its vintage-inspired apparel, high-quality denim, and bohemian style, Lucky Brand could be […]
Levi’s® x sacai – Limited Edition Collaboration
Levi’s® and Japanese fashion house sacai deliver a groundbreaking collection. reimagining Levi’s® iconic silhouettes through sacai’s distinctive lens of hybridization and experimental design. While embracing sacai designer and creative director Chitose Abe’s visionary approach to transforming familiar garments into unexpected new forms, the new Levi’s® x sacai collection celebrates the heritage of Levi’s® denim craftsmanship. The Levi’s® x sacai […]
Iron Heart, Motorcycle-Inspired Denim
Iron Heart is a renowned Japanese denim brand celebrated for its ultra-heavyweight, meticulously crafted jeans designed with motorcycle enthusiasts in mind. Founded in 2003 by Shinichi Haraki, formerly of Edwin, the brand emphasizes durability, classic styling, and exceptional craftsmanship. Iron Heart was originally made for bikers. And up until today, that focus guides the design […]
A “Skinny” Confession? Here Goes…Find Out!
So ok. It’s confession time from yours truly. And summing it up in one sentence – there will always be skinny jeans in my life. By now it’s no big secret that I have always been about baggy and uber oversized jeans. And I definitely still am. The more over the better, actually. And by always […]
Lee x Buck Mason – Vintage Meets Heritage
LA-based clothing brand, Buck Mason, and iconic American denim brand, Lee, launched a collaboration spotlighting vintage-inspired updates to three of Lee’s heritage styles. Mark Wystrach, lead vocalist of the band Midland, is the face of the capsule. The menswear collection features Lee’s 101B jean, 101J Rider® jacket and 91B zippered work jacket, meticulously recut to […]
Wrangler Bespoke – For Women By Women
Wrangler®, today launched Bespoke, a new collection of jeans developed by women for women. Created by an all-female design team with a campaign fronted by female Wrangler employees, Wrangler Bespoke introduces a new era in women’s denim design. The collection marks Wrangler’s most ambitious women’s line to date, inspired by in-depth research to address the challenges of finding the perfect […]
American Eagle x Aerie – A Match Made in Denim
“American Eagle: A Match Made in Denim” is a campaign that highlights American Eagle’s expertise in creating perfect denim pieces. This unique collaboration, actually their first of this kind, is a soft and stretchy athleisure collection that looks like denim. The limited-edition capsule is inspired by AE’s best-selling jeans and uses the same innovations that […]
7 For All Mankind – Confirming The Western Trend
If you have read our trend reports over the past few months, then you definitely know that Western style is a huge thing this season. A trend that has actually been building up for the past couple of seasons. And this spring 7 For All Mankind jumped on the wagon as well, and in true […]
Levi’s(R) x Gundam SEED Collaboration
Since the release of Mobile Suit Gundam series in 1979, the Gundam universe has steadily expanded while captivating audiences with compelling characters and complex narratives. Set in a future where Earth is embroiled in conflicts between space colonies and the Earth Federation, the franchise has boldly explored novel technologies, the human condition, and so much more. Levi’s® has […]
PAIGE – Summer 2025 Lookbook
PAIGE is a premium Los Angeles–based brand launched in 2004 by former fit model Paige Adams‑Geller. The company is built around her passion for precision fit and quality craftsmanship. PAIGE became especially known for their Transcend™ denim – a soft, lightweight, stretchy blend (cotton, rayon, polyester, Spandex). Transcend denim gives us the trendy vintage-look without having […]