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GapStudio x Lila Moss – A New Drop
Lila Moss is the face of GapStudio’s Summer 2025 drop, styled by Zac Posen, Gap’s EVP & Creative Director since February 2024. The campaign features her in retro‑inspired “Denim It‑dress,” draped baggy jeans, a romper, crop shirts, voile dresses, and the signature “Gaptan” shirtdress. The collection celebrates “draped denim”, a liquid‑soft, sun‑faded wash with raw edges and […]
GAP-Studio Capsule: Denim Dress-Up
Gap has unveiled its latest fashion endeavor, GapStudio, under the creative direction of Zac Posen. Posen joined Gap as Executive Vice President and Creative Director in February 2024. This new line aims to blend Gap’s classic American style with high-fashion elements, offering sophisticated pieces at accessible price points. And there is definitely also some cool […]
Parker Posey Dances for Gap’s Spring 2025 Campaign
Parker Posey is the latest star in Gap’s Spring 2025 campaign, highlighting her dance and style. On the heels of her starring turn as the Benzo-downing Southern mom of three in the TV series “The White Lotus”, Parker Posey now fronts a new campaign for Gap. The campaign emphasizes comfort and iconic essentials, reflecting Posey’s vibrant personality […]
GAP x Harlem’s Fashion Row Collaboration
GAP stands firm in its commitment to championing inclusivity. This past week the company launched a limited-edition collaboration with Harlem’s Fashion Row, an organization that supports underrepresented Black and Latinx designers. The 16-piece lineup features the work of black designers A. Potts’ Aaron Potts, BruceGlen’s Bruce and Glen Porter, Kaphill’s Krystal Phillips, N’Gai’s Nicole King and RichFresh’s Patrick Henry. “We’ve been working with Gap Inc. since 2019, […] and for […]
Sweatpants Jeans Making a Comeback – Says GAP!
First thing that comes to my mind when hearing the word sweatpants jeans – the pandemic. Stay in. Don’t go anywhere. Etc. You’ve all been there done that. So when I was face to face once again with this term “sweatpants jeans” I definitely felt a déjà vu, and not exactly in a good way. […]
GAP x Cult Gaia – An Exciting New Collaboration
A tribute to the modern goddess and thecollective power of women. Embodying beautyand strength. Breaking ground with every step. Gap (known for its classics like denim and hoodies) and Cult Gaia (beloved for its statement accessories and sculptural detailing) have joined forces to create a chic and essential line of winter staples. Gap’s collaboration with Cult […]
GAP Says Let’s Do It Like The Kids – Dance !
Fair enough. Let’s do it like the kids – dance! Remember Gap’s cutest ad campaign for their kid’s BTS campaign? So, the Gap dancing continues, and this time it’s about us (adults?!):-) The brand just launched their fall ‘Get Loose’ campaign starring Troye Sivan and dance group, CDK Company. Directed and choreographed by Sergio Reis. Set […]
GapKids – Be Uniquely Yourselves Ad Campaign
Gap’s Back-To-School GapKids Campaign Celebrates Kids Being Uniquely Themselves. Encouraging kids to move freely as true originals, inspiring them to be confident and unapologetically themselves through music, fashion, and dance. And there’s more: The ad campaign also features a nostalgic “Napoleon Dynamite” reunion. The campaign video is titled “Just dance”. It showcases kids expressing themselves […]
Gap x DÔEN – Collaboration Happening Soon
Gap and Dôen teamed up to celebrate sisterhood – and California classics – with an exclusive summer capsule. Gap tapped sisters Margaret and Katherine Kleveland of West Coast brand Dôen to create a capsule collection for women and kids, merging their feminine and bohemian essences with Gap’s signature styles. The campaign, photographed by Dan Martensen (who’s […]
Gap x Dapper Dan Collab – DAP GAP
In a groundbreaking collaboration, Gap and Dapper Dan have introduced their latest venture, the DAP GAP Spring Collection. A significant evolution from their previous engagements. This new line ventures beyond the familiar territory of sweats to embrace an expansive array of western denim styles, paying homage to the archetypal cowboy while infusing the vibrant spirit of Harlem. The heart of Harlem […]