Calvin Klein’s ad campaigns are something we enjoy watching every season!
After featuring Camila Morrone, Jungkook and BLACKPINK‘s Jennie in his spring 2024 campaigns, now it’s Mingyu.
The rapper, a member of supergroup, Seventeen, is the star of a new Fall 2024 Calvin Klein campaign. The iconic brand released the imagery Friday, flooding social media with photos and videos of Mingyu decked out in Calvin Klein’s latest denim drops.
The campaign spotlights the K-pop superstar’s distinctive style. Mingyu’s “personality comes into focus against soft blue and orange backdrops, with gradient vibrant colors and shadows complementing his body language.
Photographed by Park Jong Ha, the campaign highlights Mingyu in a range of new denim styles, including different cuts and washes, paired with classic logo tees and sleek outerwear. Mingyu’s involvement in this campaign emphasizes Calvin Klein’s connection with contemporary youth culture and global fashion trends, following the brand’s tradition of collaborating with influential celebrities.
This campaign not only displays clothes. But it is as well a style statement depicting a modern man who is dynamic and full of self-confidence.
MINGYU in the Calvin Klein Signatures | Fall 2024
In each portrait, Mingyu displays a different character. Sometimes serious, sometimes playful. But it always radiates confidence that makes it so interesting. With a bright blue and orange background, Mingyu brought Calvin Klein iconic designs to life such as 90s Straight Jeans, Signature 90s Truck jacket, and Modern Cotton Air total.
You can shop for this collection on the Calvin Klein website.
