Calvin Klein’s Spring 2026 campaign starring Dakota Johnson is one of the most talked-about fashion campaigns of the year. It marks Johnson’s first campaign for the brand and continues Calvin Klein’s tradition of minimalist, sensual denim and underwear advertising.
The visuals focus on “less is more” sensuality. Simple settings, minimal styling with emphasis on the body and clothing.
The sexy photos, directed and photographed by Gordon von Steiner, show Johnson posing poolside in a black bra with a book in her lap and on a black piano in denim with no top. Others are of Johnson on top of a pool table wearing only underwear and her wearing an oversize denim jacket with nothing underneath, among others.
The campaign highlights the shift toward relaxed and vintage denim fits in 2026. Baggy jeans, straight silhouettes, and classic trucker jackets rather than extreme skinny styles.
According to the brand’s press release, the campaign offers a fresh interpretation of the brand’s signature confidence and sensuality, grounded in a refined less is more philosophy. The photos show the actress through a relaxing day at home, away from the spotlight.
Johnson gave her own insight into the campaign’s narrative in a statement, saying, “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on. When a woman is alone at home working or reading or doing whatever, it can feel quite liberating and sensual.”
You can shop for the Calvin Klein Spring 2026 collection here.
