HUGO BLUE – Spring 2024 Ad Campaign

Dive into the Blue!

Sounds like the best invitation for us denim lovers! And his time who’s calling is Hugo Boss, launching his brand new HUGO BLUE ad campaign.

HUGO BLUE made its debut this season, with denim at its core along with streetwear and a variety of gender-neutral styles.

Talents from across the creative industries, including Reezy, Jasmine Jobson, Teezo Touchdown, Rikimaru, Cara Taylor, and Vinnie Hacker, are casted in the new campaign, bringing together the two brand lines’ stories while also representing HUGO’s position as a growing global force in fashion and culture. In the campaign, shot by Stuart Winecoff, the brand’s color codes – iconic red and the new blue – visually embody the two sides of HUGO. In a world of red, a door opens to reveal a world of blue, putting forward a new perspective and a fresh space to explore.

The new HUGO universe delivers more fashion, more attitude – and, with the arrival of HUGO BLUE, more denim. The summer 2024 collections showcase the depth of the brand’s offering, from tailoring and streetwear with the HUGO main line, to denim and casual wear with HUGO BLUE.

The HUGO main-line collection is defined by modern takes on suiting, delivered in soft pastel hues and a mix of sharply tailored and more fluid, oversized silhouettes. Metallic pieces, logo-print separates, cropped tops and statement accessories round off the selection in typically trailblazing style. Over at HUGO BLUE, denim is at the heart of the offering, showcased in different ways – in the form of jeans, skirts, jackets, trench coats, shirts, shorts, and more. Slouchy, printed jersey staples and bold logo details amplify the effortless vibe of the new brand line. Its color palette is fittingly themed in various shades of blue, along with black and white.

The Summer 2024 collections from the HUGO main line and HUGO BLUE are available to shop in-store and online on the brand’s website.

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