Your Daily Denim Destination
True Religion Debuts Its “Own Your True” Platform Featuring Brazilian Pop Star Anitta During Super Bowl Week. True Religion is kicking off 2025 with the launch of its new brand platform, “Own Your True”. This platform is part of its corporate commitment to build on its cultural leadership position that embraces individuality and celebrates self-expression. “We […]
Bella Hadid returns as the face of Miss Sixty. The denim brand’s latest campaign was created in collaboration with creative director, Terry Xu, art director, Frederic Saint Parck, and photographer, Carlijn Jacobs. Hadid captivates in Miss Sixty’s Spring-Summer 2025 campaign, bringing Y2K nostalgia to life against the backdrop of a retro supermarket. Captured by photographer Carlijn Jacobs, […]
Alexander McQueen released its Lunar New Year 2025 campaign, celebrating the Year of the Snake with a blend of contemporary design and traditional symbolism. And, of course, denim included! The campaign explores profound themes of belonging, change, and the optimism that comes with new beginnings in its 2025 Lunar New Year. Set against the backdrop […]
Louis Vuitton’s latest collaboration with Takashi Murakami unveils a vibrant campaign featuring the brand’s ambassador, Zendaya. Murakami reflects on the collaboration: “20 years have passed in the blink of an eye”! This new campaign showcases the evolution of his work since their original partnership in 2003. The campaign is captured by renowned photographers Inez and […]
Denim has long been a favorite of fashion’s dynamic twin duo, Dean and Dan Caten, founders and creative directors of the Italian brand DSQUARED2. To honor its significance, they’ve made it the focus of their Fall/Winter 2024 ad campaign. Actually, DSQUARED2 is especially famous for its denim creations, distinguished by their exceptional washes and distinctive styles. The brand’s fall/winter 2024 Denim […]
Calvin Klein and Jeremy Allen White have once again teamed up. And this time it’s for the Ck Fall/Winter 2024 ad campaign. This is by no means a new collaboration. White, acclaimed for his role in “The Bear,” has been featured in Calvin Klein’s advertising campaigns throughout 2024. In January, he debuted in the brand’s […]
Diesel’s “Til D Do Us Part” campaign for Fall 2024, directed by Glenn Martens and shot by Nick Waplington, takes a playful approach by staging a “denim wedding” with all guests donning Diesel pieces, spotlighting the brand’s edgy, rebellious ethos. And on a sideline – yes, this fun wedding campaign first launched back in July. […]
Patrick Schwarzenegger and his supermodel fiancée, Abby Champion, are the faces of the Tommy Hilfiger fall/winter 2024 ad campaign. The campaign showcases new seasonal essentials reimagined with the vibrant energy of New York City. the campaign offers a glimpse into the lives of the fashionable young couple. Their undeniable chemistry is captured in a series of portraits […]
Scotch & Soda has been going through some rough times in the past years. But they are going for new beginnings this fall 2024. Scotch & Soda, the Amsterdam-based fashion brand, unveiled its fall/winter 2024 campaign, collaborating with Joe Jonas. The ad campaign marks the start of a bold new era for Scotch & Soda, […]
Supermodel, Cindy Crawford, is the new face of Good American, a size inclusive denim brand owned by Khloe Kardashian. Photographed by Cass Bird, the new campaign sees Crawford in a selection of Good American’s signature denim silhouettes worn with the brand’s button-downs, curve-enhancing bodysuits, and leather pieces. Crawford, a truly ageless beauty, spilled the beans […]