Your Daily Denim Destination
Diesel’s Behind The Denim Series continues with two more episodes. and just to refresh your memory, you can have a look at the first episode here. Diesel: Behind the Denim is about the journey of a brand that has consistently pushed the boundaries of fashion, especially in the realm of denim. Diesel’s story is one […]
BLACKPINK‘s Jennie once again partners with Calvin Klein for their spring 2024 ad campaign. And this time it’s about the brand’s denim collection. Serving as the face of Calvin Klein since 2021, Jennie’s return marks a significant milestone in her ongoing partnership with Calvin Klein. This journey has already seen her launch her own exclusive capsule collection in […]
Created in collaboration with BRAVÒ STUDIO, the seasonal campaign pivots away from AI and hyperreality, and instead focuses on individualism.
Iconic lifestyle brand, Guess, has named model Iris Law its first ambassador. Brazilian photographer Rafael Pavarotti photographed Law lying on a brown leather sofa wearing a double denim outfit. In another image, she is sitting on a chair. Marciano comments: “Iris represents the reimagination of the iconic GUESS girl imagery through the lens of GUESS […]
There is no denying it and no pretending it doesn’t exist – AI’s are really a thing and for quite some time also invading (is that the right expression even) the fashion world. The latest proof is about The Attico, brainchild of Gilda Ambrosio and Giorgia Tordini: women talking to women. The Attico: the brand […]
What’s old is new again. Yesterday’s jeans become today’s denim as AG Jeans’ ‘The Jean of Tomorrow™’ evolves. EXPLORATION #4 COMPLETELY CIRCULAR DENIM Turning your old jeans into NEW “The seed for circularity began in 2023 with AG’s recycled exploration of The Jean of Tomorrow™. We partnered with a denim mill specializing in transforming post-consumer […]
Pepe Jeans London presents ‘TAKE ME SOMEWHERE’ – a campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in 1973, the British brand has always been characterized by an eclectic urban spirit and openness to discovering the wider world. This campaign is an adventure that will quench your Wanderlust in […]
After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign. Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24. Here you can see Amelia posing completely naked clutching a pair […]
DKNY – an iconic American fashion brand since we can remember – this year marks their 35th anniversary. So who’s better to front the return of this ultimate American brand than ultimate American girl Kaia Gerber?! In a bold move echoing the spirit of a new generation, DKNY reveals Kaia Gerber as the new face of the […]
For his spring 2024 ad campaign, Tommy Hilfiger welcomes Kendall Jenner to the Tommy family. Kendall joined the family which includes Ebony Riley, Fai Khadra, Travis Bennett, Devon Lee Carlson, and Hannah Logan. Photographed by Renell Medrano, the tight-knit group are captured during upbeat moments in preppy modern classics. “Tommy makes great classics, reimagined for today,” says Kendall. “Each […]