DKNY x Kaia Gerber: Exciting Spring 2024 Ad Campaign!

DKNY – an iconic American fashion brand since we can remember – this year marks their 35th anniversary. So who’s better to front the return of this ultimate American brand than ultimate American girl Kaia Gerber?!

In a bold move echoing the spirit of a new generation, DKNY reveals Kaia Gerber as the new face of the brand, infusing the Spring 2024 Campaign with a fresh energy that sets the stage for a new era of iconic American style with a New York edge. With a renewed focus on classic design codes reimagined for the next generation, this spring, DKNY is a manifesto of all things new—from an elevated collection and cutting-edge designs to a redesigned logo and a captivating new face—it’s the dawn of a new day at DKNY.

Captured by the visionary photographer Alasdair McLellan and styled by Alastair McKimm, the campaign unfolds in a bold, graphic NY studio, presenting a clean slate for the brand’s visual identity.

McLellan captures not just the fashion but also the textures, sights, and sounds of New York, narrating a universally emotive story of the city’s energy and spirit. In a tribute to DKNY’s iconic billboard legacy, the campaign video brings the NYC billboards to life as Kaia literally steps off and out into the city, symbolizing a bold leap into the future.

You can shop for DKNY on their website, at YOOX, Nordstrom, and at Farfetch.

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