FRAME – Modern Man 3rd Edition

Frame is not only all about sustainable denim, but also about reading, like fashionable reading!

Since its launch in 2010, FRAME has attracted a devoted and stylish following for its handsome, sustainable denim. Simultaneously, the brand developed a reputation for throwing some of the hottest parties around the world. Wednesday night in New York City, Erik Torstensson, Frame co-founder and chief creative director, did not disappoint. He gathered a glittering group to toast the third edition of his “Modern Man” coffee book, which captures male muses in the latest collection.

The event took place at “The Golden Swan”, located on Greenwich and 11th Street in New York City.

DJ Isaac Hindin Miller (also known by his online moniker, Isaac Likes) provided the soundtrack.

Present among many other celebrities, were Olympian Conor Dwyer and NFL star, Kenny Golladay, 6 ‘5 and 6’ 4, respectively, who stood a couple of inches above the crowd.

The professionally beautiful Fernando Casablancas and Sean O’Pry sported Canadian tuxedos. Texas-born artist Fritz Von Eric posed with cultural commentator Jerome Parker.

Many in attendance were featured in the campaign. When asked about his casting, Torstensson laughs off the description. “I don’t pick them; they come to me.”

The result is a dynamic, diverse group of men that captures the irreverent, independent spirit of the brand.  “It’s not about fashion,” Torstensson says. “It’s about style.”

The celebration, at the end of the quietest social season and just two weeks before New York Fashion Week kicks off, had the feeling of a reunion and pregame. The energy was electric. Guests clutched copies of “Modern Man” as they drifted into the night. The collection and the campaign are as sexy, classic, and cool as a great pair of jeans.

Below – have a look at some of the celebs attending the party

Alexander Roth, Tanner Reese

{images courtesy Zev Starr-Tambor}

This makes you feel like shopping for a pair of new hot Frame jeans? We got you covered! You can check out some very cool options on the brand’s website, at Nordstrom, SSENSE, and at MATCHES.

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