Great news for the curvy ladies out there! If you’ve always dreamt about wearing a pair of the iconic Levi’s® 501® jeans, but they never really fitted your body type, The wait has ended. Remember, it all started with Beyoncé… (read here)!
For over 150 years, the Levi’s® 501® jeans have remained the gold standard of denim = an enduring style worn and loved by generations. Now, for the first time in Levi’s® history, the brand has inclusively reengineered this timeless classic to better serve curvy body types. A fresh take on the original, the new 501® Curve is designed to celebrate and fit curves without compromising the authentic straight-leg silhouette that makes the 501® so iconic.
Staying true to the legacy of the original, the Levi’s® 501® Curve incorporates a high rise, button fly, and straight leg, but with thoughtful design updates. A more contoured hip-to-waist ratio to eliminate back gapping and extra room in the seat and thigh deliver a comfortable, sculpted fit. Crafted to enhance and flatter, this innovative denim offering ensures that more body types can experience the effortless style of the 501®.
“We went through many variations and wear-tests to land on this shape, and we feel that it’s a truly authentic 501® jean imbued with Levi’s® DNA, but for a curvy body that might not have been able to find the right fit with our other 501® fits,” says Jill Guenza, VP of Women’s Apparel Design at Levi’s. “It’s an exceptional moment in our history.”
For a modern head-to-toe denim look, pair the 501® Curve with the Shrunken 90s Trucker – a vintage-inspired, cropped take on our classic jacket. Personalize it further with embellishments and customizations, redefining an icon in your own way.
The new 501® Curve is available for purchase worldwide now on Levi.com, the Levi’s® App, and select Levi’s® Stores.
