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Mel By RE/DONE – Denim Revival

RE/DONE

Mel Ottenberg and RE/DONE teamed up for sustainable jeans collection and the 80s have never been so trendy and so close. After 10 years of adventure, RE/DONE and its unique recycled pieces are now worn by fashion icons like Hailey Bieber and Bella Hadid. And this fall, another prominent figure in the fashion world is […]

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Levi’s Total Denim Collection – Timeless!

Levi's

This holiday season, Levi’s® will celebrate that special kind of thrill that comes from all-new styles, just-right gifts, and being together this time of year.  From relaxed denim to cold-defying outerwear, these comfortable layers have you covered…literally. To get in the holiday spirit, the Levi’s® brand will launch new “Holiday Edits,” kick-off “12 Days of Denim. The […]

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Unlock Spring 2024 Style: Frame x Amelia Gray Campaign

After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign. Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24. Here you can see Amelia posing completely naked clutching a pair […]

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RE/DONE & Pamela Anderson Collaboration

Pamela Anderson and RE/DONE teamed up to tribute some of the iconic supermodel’s most memorable looks, resulting in a 25-piece collaboration. Launching as a sustainable partnership, the capsule collection takes cues from Anderson’s passion for the planet and focuses on eco-conscious denim and apparel. The campaign for the collection was shot entirely by a team of women […]

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Scotch & Soda – 40th Anniversary Capsule

capsule

Scotch & Soda, the Amsterdam-based fashion brand, launched its 40th Anniversary Capsule Collection. Celebrating four decades of bold creativity, craftsmanship, and self-expression. The limited-edition collection reimagines the brand’s most iconic pieces through the lens of its classic Reversible Souvenir Jacket – a timeless emblem of rebellion, adventure, and individuality that has long defined Scotch & […]

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Introducing @Denimology – Red Cloud & Co.

jeans

Red Cloud & Co. is a lesser-known but highly respected denim / workwear brand, especially among raw denim enthusiasts. Based in Shenyang, China, they emphasize quality craftsmanship, heritage, and strong local production. Red Cloud & Co. sources their cotton from Xinjiang, China. Their jeans are produced using older – vintage sewing machinery, which gives the […]

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SOSO Clothing – Have Your Jeans Custom Made!

selvedge

SOSO Clothing is a Swedish brand specializing in custom-made, bespoke, made-to-order denim. Founded in 2010, SOSO Clothing AB set out with a clear mission – to create custom-made, high-quality raw denim and heritage garments. The name SOSO stands for South of Stockholm, a nod to their Swedish roots. Today, that spirit lives on through SOSOBROTHERS, […]

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Denim + Leather – Add The Perfect Perfume!

It’s like we never even know we were looking until we found it! And here it is! The perfect perfume collection to wear with your jeans. The Tru Western’s Leather Vintage Label includes four amazing perfumes that practically cover every mood you may be in when wearing your jeans. So, ok it’s supposed to be […]

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PAIGE – Fall/Winter 2025 Men’s Lookbook

Just in time for the up-coming festivities and parties, PAIGE launched their Fall 2025 men’s collection: Lived-In Luxury. In this collection every detail, every wash, and every stitch tells a story. Rooted in timeless minimalism, material-first craftsmanship, and intentional styling, this collection is a celebration of lived-in luxury. Every piece is designed to last and […]

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Civilianaire – Denim Made In America

denim

Civilianaire was founded by Gene Montesano and Barry Perlman, both veteran denim‐industry figures. They previously co‐founded Lucky Brand. Civilianaire is all about American manufacturing – all production is made in Vernon, California. Also notable is the brand’s use of premium fabrics like Japanese selvedge denim for most of their collections. After 24 years Montesano and […]

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