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Mel By RE/DONE – Denim Revival
Mel Ottenberg and RE/DONE teamed up for sustainable jeans collection and the 80s have never been so trendy and so close. After 10 years of adventure, RE/DONE and its unique recycled pieces are now worn by fashion icons like Hailey Bieber and Bella Hadid. And this fall, another prominent figure in the fashion world is […]
Levi’s Total Denim Collection – Timeless!
This holiday season, Levi’s® will celebrate that special kind of thrill that comes from all-new styles, just-right gifts, and being together this time of year. From relaxed denim to cold-defying outerwear, these comfortable layers have you covered…literally. To get in the holiday spirit, the Levi’s® brand will launch new “Holiday Edits,” kick-off “12 Days of Denim. The […]
Unlock Spring 2024 Style: Frame x Amelia Gray Campaign
After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign. Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24. Here you can see Amelia posing completely naked clutching a pair […]
RE/DONE & Pamela Anderson Collaboration
Pamela Anderson and RE/DONE teamed up to tribute some of the iconic supermodel’s most memorable looks, resulting in a 25-piece collaboration. Launching as a sustainable partnership, the capsule collection takes cues from Anderson’s passion for the planet and focuses on eco-conscious denim and apparel. The campaign for the collection was shot entirely by a team of women […]
Kaia Gerber x RE/DONE – New Creative Partner Role
Kaia Gerber has joined RE/DONE, the Los Angeles based denim brand originally known for upcycling vintage Levi’s jeans. Gerber will be an investor, creative partner, and advisory board member. She’ll be helping shape brand strategy, contribute to collection development, and work on creative direction for campaigns. “RE/DONE has always felt like a natural extension of […]
GUESS? – Spring 2026 Ad Campaign
GUESS? announced global entrepreneur and fashion icon, Chiara Ferragni, as the face of its Spring/Summer 2026 global advertising campaign. The campaign was captured through the cinematic lens of the renowned Morelli Brothers. A symbol of innovation, self-expression, and digital influence, Ferragni embodies a bold new chapter for GUESS. One that bridges the brand’s iconic heritage with […]
Heavy Vintage – Patchwork Camo Japanese Canvas
We have recently introduced you to Heavy Vintage, a brand which is about vintage, unique, and heritage. We wanted to know more about their collections and share with you. Vintage Heavy belongs to the heritage / repro / artisan denim world, alongside brands and makers admired by vintage and unique denim lovers. To sum it […]
KATO’ – Born In Japan, Made in Los Angeles
KATO’ (often written with the apostrophe) is a premium denim and apparel brand created by designer Hiroshi Kato, rooted in Japanese denim heritage with modern comfort and design. The brand blends classic vintage style with innovative denim technology, making it a unique option in the higher-end denim world. Inspired by classic garments, KATO’ focuses on […]
Ecru Denim – Right Now And All Year Long!
Ecru (natural, unbleached off-white denim) isn’t seasonal. Actually, it’s one of the most versatile pieces you can own. Ecru denim isn’t “seasonal white”, it’s a 365-day neutral. Styled with the right textures and colors, it works in winter layers, summer heat, and every month in between. Here’s why you can wear it right now and […]
Let Us Introduce Fullcount Denim Maker
What makes Fullcount so special is their heritage craftmanship. Founded in Osaka to recreate classic American denim wear, Fullcount is part of Japan’s renowned denim tradition. They are on the same level as denim makers like Evisu and Studio D’Artisan. One of the legendary “Osaka 5” denim brands, Full Count was founded in 1992 by […]