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Big John – For Selvedge Denim Lovers!
Big John is a pioneering Japanese denim brand established in the 1940s in Kurashiki, Okayama Prefecture. Originally known as Maruo Hifuku, the company began as a sewing business and evolved into Japan’s first domestic jeans manufacturer. In 1965, Big John produced the country’s first jeans using imported American denim, and by 1973, they introduced the […]
Levi’s® x Beyoncé – REIIMAGINE Part 3
Levi’s® and Beyoncé launched the third part of their collaboration this week. Named Refrigerator, this is the third chapter of the REIIMAGINE campaign. You can have a look at the previous campaign here. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations […]
RE/DONE Spring 2025 – A Closer Look
RE/DONE’s Spring 2025 collection introduces a range of vintage-inspired denim and ready-to-wear pieces. The idea is to blend classic aesthetics with contemporary design. Like taking a pair of vintage jeans and “reform” them into a fashionable trendy right now pair of jeans.. RE/DONE’s mission is to restore individuality to the denim space, to reimagine iconic […]
Wrangler Rejoins With Lainey Wilson
Wrangler’s second collaboration with multi-award-winning country star Lainey Wilson kicks off for Spring/Summer 25 It’s back, and it’s bolder than ever. Wrangler and Lainey Wilson join forces again to bring a new collection that fuses the essence of country with fierce femininity. The multi-award-winning country star takes her career to the next level this year, […]
Elevate your Denim Style – We Can Help!
And yes, hello all denim lovers – you’ve gotta level up your denim game this year. Right, jeans and denim jackets are timeless staples, but there are still ways you can (and should!) make them more interesting and stylish. That’s why we’re so up for playing a “denim dress-up” game! Let the basics be basics and elevate your denim […]
Levi’s® x Beyoncé – REIIMAGINE Part 2
Levi’s® and Beyoncé continue their collaborative journey with the launch of “Chapter 2: Pool Hall” in the REIIMAGINE campaign. This chapter reinterprets iconic denim moments, blending Levi’s® heritage with Beyoncé’s artistic vision. In the “Pool Hall” campaign, Beyoncé dons a striking denim-on-denim ensemble, featuring a cropped jacket and high-waisted jeans adorned with crystal embellishments. The […]
Wrangler Unites Denim, Cowboys And Burgers!
There’s something for every taste in Wrangler’s newest collaboration! Wrangler® and Texas-based Whataburger are serving up a sizzling new apparel collaboration just in time for the Texas rodeo season. This collaboration blends Wrangler’s classic American style and Whataburger’s timeless appeal, creating a fresh collection to capture the hearts of fashion and food enthusiasts. The partnership between Wrangler and […]
Always Trending – Classic Jeans For Men
If there’s one thing to be said about the current men’s fashion in denim – it’s uber! Uber- and oversized, and destructed, and baggy… well, anything anti-fit. So then what if you’re not a guy who goes by fashion trends, but love your regular fit, or slim of even slightly relaxed jeans?! We hear you. […]
Express – “Dress To Express” Ad Campaign
Express is entering a new era of style with ‘Dress to Express’, a new brand platform that marks a bold new chapter for the brand. ‘Dress to Express’ is a three word anthem celebrating confidence and self-expression and nods to the brand’s heritage as a fashion authority rooted in confident, modern, effortless style. Dylan Sprouse and Barbara Palvin really are […]
Trending Spring 2025 – Olive Green For Her & Him
Judging by what we have seen in our previews, olive green is absolutely most dominant this spring, making its mark across menswear, womenswear, and streetwear. And it’s also a perfect option if you want to give your denims a break every once in a while. The earthy, versatile olive shade offers a balance between sophistication […]