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G-Star x Rhys McClenaghan – Denim x Sports!

g-star

G-Star collaborated with Irish Olympic gymnast, Rhys McClenaghan, for their fall 2024 ad campaign. This partnership highlights G-Star’s commitment to pushing boundaries by combining high-performance athleticism with innovative denim design. McClenaghan, known for his exceptional skills on the pommel horse, is featured performing his signature moves while wearing G-Star’s latest denim innovations. The campaign introduces […]

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Levi’s(R) x JJJJound  – Second Collaboration

collaboration

Levi’s(R) & JJJJound will launch there second collaborative capsule, following the success of their first joint collection, This season, focus shifts to a dark washed denim palette, presenting a ten-piece range of apparel and accessories that seamlessly blends timeless Levi’s® denim craftsmanship with JJJJound’s minimalistic design philosophy.   Starting off the collection is the 501® ’93 Jeans, made from […]

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Michael Kors – Fall/Winter Ad Campaign

Michael kors

The Michael Kors Fall/Winter 2024 ad campaign, part of his collection titled “Timeless,” was showcased at the former Barneys New York flagship store. Michael Kors took a trip to Los Angeles for his Fall 2024 campaign, with a super cool crew in tow. Olivia Palermo, Lenny Kragba, Mathilda Gvarliani, Ilias Loopmans, Ali Dansky, and Diane Chiu. […]

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A.P.C. x Katie Holmes – A Perfect Match!

We’ve always admired and are huge fans of Katie Holmes’ denim styles. And hooking up with A.P.C. seems to be a logical choice for both, Katie and the brand. Like we said – a perfect match! Just to remind you, when boyfriend jeans first became a thing – Current Elliott, remember? Well, Holmes was one […]

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Calvin Klein x Jennie Denim Ad Campaign

jeans ad campaign

BLACKPINK‘s Jennie once again partners with Calvin Klein for their spring 2024 ad campaign. And this time it’s about the brand’s denim collection. Serving as the face of Calvin Klein since 2021, Jennie’s return marks a significant milestone in her ongoing partnership with Calvin Klein. This journey has already seen her launch her own exclusive capsule collection in […]

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The Attico x AI Muse, Mirella, Ad Campaign

There is no denying it and no pretending it doesn’t exist – AI’s are really a thing and for quite some time also invading (is that the right expression even) the fashion world. The latest proof is about The Attico, brainchild of Gilda Ambrosio and Giorgia Tordini: women talking to women. The Attico: the brand […]

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Wrangler – Commitment To Sustainability

 Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to […]

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Tommy Hilfiger x Kendall & Friends Spring 2024

For his spring 2024 ad campaign, Tommy Hilfiger welcomes Kendall Jenner to the Tommy family. Kendall joined the family which includes Ebony Riley, Fai Khadra, Travis Bennett, Devon Lee Carlson, and Hannah Logan. Photographed by Renell Medrano, the tight-knit group are captured during upbeat moments in preppy modern classics. “Tommy makes great classics, reimagined for today,” says Kendall. “Each […]

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