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DKNY x Hailey Bieber – F/W 25 Ad Campaign
DKNY launched their new ad campaign for Fall/Winter 2025, introducing Hailey Bieber as the brand’s new global face. This new collaboration marks a fresh chapter for DKNY, rooted in New York street style and reflecting Bieber’s timeless, self-assured and effortlessly cool appeal. The campaign was shot by photographer Mikael Jansson in a stripped-back, industrial warehouse […]
What Happened With PRPS Denim?
Our feature today is because we have received so many inquiries about PRPS jeans – and you might not like it. But we are here to talk about denim in any way and in all matters. That includes also calling out to denim brands for what our readers – their customers – expect from them. […]
Are “Fashion” Jeans Really Denim?
This is a question we have been asked with increasing frequency by our readers. And the answer is sometimes yes, sometimes no. It depends on what kind of denim fashion jeans are made of. Remember, there are the “true” denim heads out there as well as the fashion loving jeans wearer. The difference?We’re breaking it […]
Introducing: SugarCane & Co.
SugarCane & Co. is a Japanese heritage denim brand known for its authentic vintage American workwear craftsmanship. Founded as part of Toyo Enterprises in the mid-1960s, Sugar Cane originally produced military uniforms for U.S. bases stationed in Japan. The brand’s name was bestowed by an American officer and has since become synonymous with vintage-inspired workwear. […]
Levi’s® Western Spirit – New Icons Campaign
Levi’s® unveiled its new global Icons campaign, starring Grammy-nominated country artist Shaboozey alongside acclaimed chef, restaurateur, and Emmy-winning television star Matty Matheson. The new Icons campaign features three cinematic films starring Shaboozey with Matty Matheson, capturing the Western Spirit Levi’s shares with its wearers – scrappy, quick-witted, with a side of reckless. Directed by renowned filmmaker […]
Calvin Klein x Seventeen Mingyu Ad Campaign
Mingyu, member of SEVENTEEN and long-time Calvin Klein collaborator, headlines the Fall 2025 denim campaign, marking his third major collaboration with the brand. Photographed by Torso, the campaign leverages studio-set imagery – polished, minimal, and intentional – allowing Mingyu’s effortless charm to drive the story. Balancing between nostalgia and modern, the campaign is rooted in […]
Levi’s® Blue Tab™ Collection – Second Drop
Levi’® Blue Tab™ collection is the brand’s most elevated expression of denim craftsmanship to date. With its latest Blue Tab™ drop, the brand is delivering its most elevated and sophisticated expression of denim artistry. The premium collection celebrates Japanese denim in its purest form through covetable fits and impeccable construction that honors time-honored traditions while embracing […]
JELADO – “Last Resort Denim”
Founded in 2005 by Yohei (Goto-san) after running a vintage shop, JELADO is deeply rooted in Americana aesthetics spanning the 1930s to ’70s. The brand meticulously re-creates vintage garments, offering modern interpretations free from nostalgia’s limitations. “LASTRESORT DENIM” is JELADO’s greatest masterpiece to date, but this time they have created a denim that is even […]
Barrel-Leg Jeans Are Trending This Fall
More than a year ago we’ve looked closer into a denim trend which back then was on the rise. The barrel-leg jeans. And we have to say this trend really caught on. In almost all previews and fashion shows we have seen one or another version of the barrel jeans. Definitely a trend which is […]
Ksubi x Lissy Roddy Collaboration
Lissy Roddy has long been a muse for Ksubi, making this a natural extension of her wardrobe and personal identity. Core Ksubi DNA (think raw denim, loose fits) adds context to Lissy’s London edge. The capsule is a 10-piece collection co-designed by UK style icon Lissy Roddy, reflecting her fearless streetwear sensibilities fused with Ksubi’s […]