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RE/DONE – “The Unexpected Muse” Fall 2026
RE/DONE positioned its Fall 2026 collection, “The Unexpected Muse,” as a new chapter for the brand, led creatively by Meredith Kahn and Phillip Prado. The concept centers on women who influence fashion simply through their individuality rather than being conventionally styled as muses. For your denim trend tracking, the important part is the collection’s shift […]
KSENIASCHNAIDER – A Modern Human Capsule!
KSENIASCHNAIDER debuted on the London Fashion Week catwalk with the collection, titled UTC+0, exploring what it means, and how it looks, to be a modern human. Co-founder, Anton Schnaider, takes the design lead, continuing the brand’s philosophy of “design minus design”.If it can be used, it should be reused, if it can be recycled, it […]
Christelle Kocher for Levi’s® Capsule
Debuting during Haute Couture Week in Paris this July, the Christelle Kocher for Levi’s® capsule unveils a visionary 10-look collection that reimagines American denim through the lens of French couture savoir-faire. Drawing on her signature “Couture-à-Porter” philosophy and her role as Artistic Director of Maison Lemarié, Christelle Kocher brings a unique vision rooted in exceptional […]
Lee® x Kacey Musgraves Spring 2026 Collab
Today Lee® launched Kacey Lee, its first celebrity collaboration designed with eight-time Grammy Award winner Kacey Musgraves exclusively for Walmart. Named after Musgraves’ first and middle names, Kacey Lee brings together Lee’s® heritage denim and Musgraves’ classic style for an expansive collection across multiple product categories. In addition to men’s and women’s denim bottoms and tops, the 100-plus piece capsule spans sleepwear, swimwear, accessories and pet items. […]
Diesel x Royal D – A “Royal” Ad Campaign!
On the occasion of the 2026 denim collection, Diesel unveils the Royal D, the new seasonal denim campaign conceived as a set of official state portraits. The visuals convey the enduring relevance, grandeur and evolution of denim through the lens of Diesel’s signature wry humor. The campaign’s sitters are members of the Diesel royal family, […]
Tommy Jeans – Spring 2026 Ad Campaign
TOMMY HILFIGER BRINGS TOMMY JEANS SPRING 2026 CAMPAIGN TO LONDON WITH A NEW WAVE OF SELF-EXPRESSION Styled by London and celebrating the next generation, the TOMMY JEANS collection hits the streets of Shoreditch to fuse heritage Americana with the modern denim lifestyle. Tommy Hilfiger introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the […]
Wrangler x Avirex Limited Edition Capsule
Wrangler® and Avirex, the legendary purveyor of luxury American leather, collaborated in an exclusive capsule collection. This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers. While Wrangler brings over 75 years of Western dominance, Avirex injects a distinctive urban edge […]
Hyunjin – GUESS Global Brand Ambassador
K-pop star Hyunjin from Stray Kids was officially announced as the global brand ambassador for GUESS and GUESS JEANS, launching a worldwide denim campaign for the brand. Hyunjin brings a huge international fan base, making him a powerful marketing face for denim. GUESS is using the global pop stars to modernize its classic American denim […]
G-STAR Reintroduces RAW RESEARCH
G-STAR reintroduces RAW RESEARCH, the brand’s pinnacle exploration of denim innovation. Conceived as G-STAR’s experimental atelier, RAW RESEARCH is where creativity and engineering collide to push denim forward. Boundary-breaking techniques, fearless ideas, and uncompromising material exploration define the collection – denim reimagined in its boldest form. Following the footsteps of Aitor Throup, the new collection is […]
Wrangler x Lainey Wilson Summer 2026 Collection
For Wrangler. building on the momentum of this spring’s launch, Summer 2026 is a natural evolution in design and attitude. Inspired by the pulse of summer festivals and life on the road, the collection fuses vintage Western glam with a bold, modern edge. Think signature bell bottoms kissed with flame decals, sleek sleeveless denim tops […]