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Lee® x Kacey Musgraves Spring 2026 Collab
Today Lee® launched Kacey Lee, its first celebrity collaboration designed with eight-time Grammy Award winner Kacey Musgraves exclusively for Walmart. Named after Musgraves’ first and middle names, Kacey Lee brings together Lee’s® heritage denim and Musgraves’ classic style for an expansive collection across multiple product categories. In addition to men’s and women’s denim bottoms and tops, the 100-plus piece capsule spans sleepwear, swimwear, accessories and pet items. […]
Diesel x Royal D – A “Royal” Ad Campaign!
On the occasion of the 2026 denim collection, Diesel unveils the Royal D, the new seasonal denim campaign conceived as a set of official state portraits. The visuals convey the enduring relevance, grandeur and evolution of denim through the lens of Diesel’s signature wry humor. The campaign’s sitters are members of the Diesel royal family, […]
Tommy Jeans – Spring 2026 Ad Campaign
TOMMY HILFIGER BRINGS TOMMY JEANS SPRING 2026 CAMPAIGN TO LONDON WITH A NEW WAVE OF SELF-EXPRESSION Styled by London and celebrating the next generation, the TOMMY JEANS collection hits the streets of Shoreditch to fuse heritage Americana with the modern denim lifestyle. Tommy Hilfiger introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the […]
Wrangler x Avirex Limited Edition Capsule
Wrangler® and Avirex, the legendary purveyor of luxury American leather, collaborated in an exclusive capsule collection. This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers. While Wrangler brings over 75 years of Western dominance, Avirex injects a distinctive urban edge […]
Hyunjin – GUESS Global Brand Ambassador
K-pop star Hyunjin from Stray Kids was officially announced as the global brand ambassador for GUESS and GUESS JEANS, launching a worldwide denim campaign for the brand. Hyunjin brings a huge international fan base, making him a powerful marketing face for denim. GUESS is using the global pop stars to modernize its classic American denim […]
G-STAR Reintroduces RAW RESEARCH
G-STAR reintroduces RAW RESEARCH, the brand’s pinnacle exploration of denim innovation. Conceived as G-STAR’s experimental atelier, RAW RESEARCH is where creativity and engineering collide to push denim forward. Boundary-breaking techniques, fearless ideas, and uncompromising material exploration define the collection – denim reimagined in its boldest form. Following the footsteps of Aitor Throup, the new collection is […]
Wrangler x Lainey Wilson Summer 2026 Collection
For Wrangler. building on the momentum of this spring’s launch, Summer 2026 is a natural evolution in design and attitude. Inspired by the pulse of summer festivals and life on the road, the collection fuses vintage Western glam with a bold, modern edge. Think signature bell bottoms kissed with flame decals, sleek sleeveless denim tops […]
Wrangler x Lainey Wilson Spring 2026 Campaign
Wrangler partnered again with country music star Lainey Wilson. This time it is for Wrangler’s Spring 2026 ad campaign. This newest collection is focused on Western heritage, boho flair, and definitely bold denim styles. Blending classic Wrangler denim with Lainey’s rock-n-roll meets cowgirl aesthetic. Yeah, when Wrangler and Wilson team up, you can count on two things: authentic western […]
GUESS? – Spring 2026 Ad Campaign
GUESS? announced global entrepreneur and fashion icon, Chiara Ferragni, as the face of its Spring/Summer 2026 global advertising campaign. The campaign was captured through the cinematic lens of the renowned Morelli Brothers. A symbol of innovation, self-expression, and digital influence, Ferragni embodies a bold new chapter for GUESS. One that bridges the brand’s iconic heritage with […]
W.H. Ranch – Authentic Western Style Dungarees
Authentic, Kansas-made Western wear from the Dungaree Dude W.H. Ranch, also known as W.H. Ranch Dungarees, is a one-man artisan denim brand best known for handcrafted, vintage-inspired jeans and western workwear made in the U.S. by denim craftsman Ryan Martin Since galloping onto the jeans scene in 2011, Martin has stitched his way to fame, […]