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KATO’ – Born In Japan, Made in Los Angeles
KATO’ (often written with the apostrophe) is a premium denim and apparel brand created by designer Hiroshi Kato, rooted in Japanese denim heritage with modern comfort and design. The brand blends classic vintage style with innovative denim technology, making it a unique option in the higher-end denim world. Inspired by classic garments, KATO’ focuses on […]
Let’s Talk About Benzak Denim Developer
Benzak Denim Developers is a denim and lifestyle brand based in Amsterdam, founded in 2013 by Lennaert Nijgh. The idea behind Benzak began long before the launch. Lennaert was drawn to high-quality raw denim from Japan as a teenager. After studying at the Amsterdam Fashion Institute and working in the denim product development industry, he […]
Dsquared2 – Men’s Pre-Fall 2026 Lookbook
The Dsquared2 Pre-Fall 2026 collection is a mix of sport, heritage. and luxury streetwear .Drawing inspiration from winter sports, collegiate style, workwear, and Canadian heritage. Denim and workwear influences come through in deconstructed treatments. Denims with heavy-duty canvas patches, inside-out detailing, and graphic hand-drawn doodles and motifs referencing the energetic winter sport fan culture. The […]
If You Love Anything Vintage – Mister Freedom
Mister Freedom was founded in 2003 by French-born vintage-aficionado Christophe Loiron. The brand began as a vintage retail store and atelier in Los Angeles. The shop at 7161 Beverly Blvd houses not only their in-house collections but also a large curated inventory of vintage clothing, textiles, accessories, and ephemera, sometimes dating back to the 19th […]
Lee Archive – New Vintage Capsule Fall 2025
In 2022 Lee launched a specially curated vintage-offering platform called Lee Archives, designed to resurrect classic pieces from their long history rather than typical seasonal new-arrivals. The items come from Lee’s old catalog including jackets, jeans, overalls and more, representing the ’50s, ’60s, and ’70s. The purpose of the archive program is to celebrate heritage […]
Abercrombie – The Perfect Western Jeans
As we have pointed out in our trend reports for quite some time, the Western trend is definitely a thing – and not going anywhere soon. So, if you’ve been seeing more cowboy boots, boot-cut jeans, and denim styled like ranch wear lately, you’re not imagining it! This revival isn’t just rural or novelty. Big […]
Scotch & Soda – 40th Anniversary Capsule
Scotch & Soda, the Amsterdam-based fashion brand, launched its 40th Anniversary Capsule Collection. Celebrating four decades of bold creativity, craftsmanship, and self-expression. The limited-edition collection reimagines the brand’s most iconic pieces through the lens of its classic Reversible Souvenir Jacket – a timeless emblem of rebellion, adventure, and individuality that has long defined Scotch & […]
Introducing @Denimology – Red Cloud & Co.
Red Cloud & Co. is a lesser-known but highly respected denim / workwear brand, especially among raw denim enthusiasts. Based in Shenyang, China, they emphasize quality craftsmanship, heritage, and strong local production. Red Cloud & Co. sources their cotton from Xinjiang, China. Their jeans are produced using older – vintage sewing machinery, which gives the […]
KSENIASCHNAIDER x Lee Cooper Collab is LIVE!
The KSENIASCHNAIDER x Lee Cooper collaboration merges British denim heritage with the avant-garde, upcycled aesthetic of the Ukrainian label. Founded in London in 1908, Lee Cooper began its story with workwear. Its focus on quality, durability, and functionality defined the brand’s identity as the original British denim label. These same principles resonate with KSENIASCHNAIDER’s philosophy: […]
Tommy Jeans – Fall 2025 Is NYC Denim!
Tommy Jeans returns to New York for Fall 2025, capturing the city’s pulse with denim, individuality, and a fresh cast. Visuals show street-style scenes in NYC: subway stations, yellow cabs, city sidewalks – merging everyday urban life with denim styling. The campaign was shot in New York City, positioning the city not just as a […]