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Iron Heart, Motorcycle-Inspired Denim

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Iron Heart is a renowned Japanese denim brand celebrated for its ultra-heavyweight, meticulously crafted jeans designed with motorcycle enthusiasts in mind. Founded in 2003 by Shinichi Haraki, formerly of Edwin, the brand emphasizes durability, classic styling, and exceptional craftsmanship. Iron Heart was originally made for bikers. And up until today, that focus guides the design […]

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Marques’Almeida Pre-Fall 2025 Distressed Deluxe

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Marques’Almeida’s Pre-Fall 2025 collection showcases a bold evolution of their signature denim aesthetic, blending grunge-inspired textures with elevated, couture-like elements. The designers, Marta Marques and Paulo Almeida, have infused this season’s offerings with a sense of grown-up elegance while retaining the brand’s rebellious spirit. For the pre-fall 2025 season the designers drew inspiration from historical […]

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Levi’s Lot 201 – 1890 Vintage Denim LE

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Levi’s once again has some great news for all of us vintage denim lovers – read on to find out. In the early 1890s, Levi Strauss & Co. introduced the Lot 201, a budget-friendly version of the groundbreaking iconic 501® pants. To continue the celebration of the 501® family legacy, the Levi’s® Vintage Clothing (LVC) team has recreated […]

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Balenciaga F/W 2025 – All About “Standard”

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So, what happened with Gemna’s Balenciaga, huh? Where’s the Gemna uber-oversized eye-catching denim? The reason we fell in love with Balenciaga in first place? Remember, all those Justin Biebers and the likes – couldn’t get enough of your denims. Are we seeing the end of the uber and over-sized everything era approaching? Well, the end […]

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Parker Posey Dances for Gap’s Spring 2025 Campaign

Parker Posey is the latest star in Gap’s Spring 2025 campaign, highlighting her dance and style. On the heels of her starring turn as the Benzo-downing Southern mom of three in the TV series “The White Lotus”, Parker Posey now fronts a new campaign for Gap. The campaign emphasizes comfort and iconic essentials, reflecting Posey’s vibrant personality […]

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Philipp Plein – Fall 2025 Men’s Lookbook

Philipp Plein has always been known for his dramatic shows, and his Milan Men’s Fashion Week debut, which took place at the glittering newly opened Plein hotel, did not disappoint. The German fashion designer and entrepreneur has built the Philipp Plein International Group, encompassing his eponymous clothing brand, Plein Sport, the men’s high-end tailoring Billionaire brand. And most […]

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Lee X – Fabric Technology & Modern Design

Lee

Lee, the iconic American brand known for timeless style and innovative fit solutions, launched their newest fabric innovation. The Lee X, an exciting product platform that incorporates the latest in fabric technology and modern design. The Lee X platform expands upon the brand’s best-selling Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim […]

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More Denim Styles To Expect in 2025

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Before we continue here our denim styles predictions, let us point out a very important fact: Sustainable & tech-driven denim are becoming more and more a must-do thing for many denim brands and definitely many denim consumers out there. Eco-conscious materials and innovative production methods are at the forefront, with many brands focusing on organic […]

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