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BLANKNYC @ Nordstrom Sale!
We’ve always loved New York based lifestyle BRAND, BLANKNYC, for their top trending styles in very affordable prices. And now we have the opportunity to shop their latest style for even less. Nordstrom’s much awaited half yearly sale is happening right now, and they have included a lot of very cool items from BLANKNYC. Take […]
Isabel Marant Fall 2026 Lookbook
The Isabel Marant Spring/Summer 2026 collection wasa perfect continuation of the brand’s signature Parisian boho identity. Albeit with a rougher edge. Denim centered on “intentional imperfection”. Like faded indigo, distressed embroidery, washed blues, slim worn-in jeans, and early-2010s Parisian cool revived through a softer, more lived-in lens. Creative director Kim Bekker leaned heavily into the […]
FRAME × Alexandra Leclerc – Spring 2026 Capsule
Get ready for high fashion! Alexandra Leclerc’s collaboration with FRAME brings ‘it girl’ looks and the highly anticipated Leo jeans. French-Mexican influencer, Leclerc, has collaborated with FRAME on a new capsule collection which will be available as of May 1st, 2026. Frame introduced its newest collaboration with Alexandra Leclerc, the “It” Girl influencer, art curator and wife […]
Masha Popova Fall/Winter 2026 Denim Looks
For Fall 2026, Popova didn’t abandon denim. What she did was push it into a more conceptual, sensual direction. The collection, which she named ‘Intimate Hours’, explored bedroom psychology, intimacy, and the body, and denim became part of that narrative rather than the whole story. Denim – btw, Popova’s signature – was reworked into a […]
Introducing Carve Designs @ Denimology
Carve Designs was founded in 2003 by lifelong friends Thayer Sylvester and Jennifer Hinton after a surf trip to San Pancho, Mexico. They realized it was nearly impossible to find board shorts for real women with real bodies and a genuine passion for adventure. Starting as a surf apparel brand selling rash guards and boardshorts, […]
MOTHER x Marta Stewart Ad Campaign
Martha Stewart stars in L.A.-based denim brand MOTHERs newest campaign for Spring 2026. In the campaign, Stewart shares some of her best one-liners, including that she’s always “punctually late”! Not only does this campaign break age stereotypes in denim advertising, but it’s also full of humor – somtehing we always need in our life! Yes, […]
Coach Spring 2026 – Destructed Neutrals
The Coach Spring 2026 collection featured oversized jeans and workwear pieces made from repurposed denim, grounding the show with a rugged, lived-in feel that balanced Coach’s mix of polish and city grit. Creative director, Stuart Vevers, framed the collection as a blend of urban grit and refined polish with denim as one of the anchors […]
R13 – Pre-Fall 2026 Lookbook
Chris Leba’s R13 Pre-Fall 2026 collection is about grunge heritage reinterpreted with “pajama tailoring” ease. This collection keeps R13’s downtown New York edge but softens the aesthetic with comfort-driven silhouettes and a tailored feel, creating a hybrid of grunge and refined ease rather than pure streetwear distortion. A good example are sweatpants created with denim […]
Nili Lotan – Spring 2026 Lookbook
Nili Lotan’s Spring 2026 ready-to-wear collection brings her signature polished nonchalance to everyday dressing . And denim plays a key role in that narrative. The Spring season is defined by workwear and utility influences mixed with classic silhouettes, creating an effortlessly cool wardrobe where denim sits at the center of casual style. Denim in the […]
Gucci Pre-Fall 2026 Lookbook
Gucci’s Pre-Fall 2026 isn’t a traditional runway. It’s a lookbook shot by Demna himself and described as a kind of “imagined show”. The denim pieces here play a supporting but important casual role in a collection. We have to say that: Demna Gvasalia – former Balenciaga, now Gucci – has definitely calmed down! Or however […]