Fresh off finishing her debut album, Ice Spice is showing off her fashion chops as the face of Alexander Wang’s spring ’24 collection. Titled ‘Nocturna’, the new collection infuses both the designer and rapper’s New York roots, taking inspiration specifically from New York City’s edgy culture and their own personal styles. Alexander Wang saw this as an opportunity to […]
RE/DONE & Pamela Anderson Collaboration
Pamela Anderson and RE/DONE teamed up to tribute some of the iconic supermodel’s most memorable looks, resulting in a 25-piece collaboration. Launching as a sustainable partnership, the capsule collection takes cues from Anderson’s passion for the planet and focuses on eco-conscious denim and apparel. The campaign for the collection was shot entirely by a team of women […]
Mavi – Spring/Summer 2024 Ad Campaign
Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]
HUGO BLUE – Spring 2024 Ad Campaign
Dive into the Blue! Sounds like the best invitation for us denim lovers! And his time who’s calling is Hugo Boss, launching his brand new HUGO BLUE ad campaign. HUGO BLUE made its debut this season, with denim at its core along with streetwear and a variety of gender-neutral styles. Talents from across the creative […]
Denim Expert – Biological Effluent Treatment Plant (ETP)
Towards Zero Impact: Denim Expert’s Commitment to 100% Water Recycling and Zero Discharge of Hazardous Chemicals Denim Expert Ltd. remains steadfast in its commitment to sustainability and eco-conscious practices, setting an exemplary standard in the garment manufacturing industry. With an ambitious goal to achieve 100% water recycling and zero discharge of hazardous chemicals, the company […]
Diesel Spring 2024 Men/Women Lookbook
Diesel’s spring/summer 2024 collection includes a series of looks for men and women built of shredded denim mixed and layered over with printed and sheer sheer fabrics to create a peeling paint effect. Unbelievable – those destructed, shredded denims from the collection. Just have a look how artfully they were done, with an incredible amount […]
BLANKNYC S/S 2024 Men/Women Lookbook
For their spring and summer 2024 BLANKNYC continues to keep it clean, simple, and true to their core. New York based brand, BLANKNYC, has always been about offering the latest trends in denim as well as in their lifestyle collections. Besides their jeans collections, they have become well loved for their amazing jackets – vegan […]
Marques’ Almeida Fall 2024 Preview
Before we start talking about Marques’ Almeidas fall 2024 collection itself – we are so impressed with the diversity of the models in their runway show. For the fall/winter 2024 season Marta Marques and Paulo Almeida examined the passing of time and the idea of growing up. The result was them casting models featured in […]
Gap x Dapper Dan Collab – DAP GAP
In a groundbreaking collaboration, Gap and Dapper Dan have introduced their latest venture, the DAP GAP Spring Collection. A significant evolution from their previous engagements. This new line ventures beyond the familiar territory of sweats to embrace an expansive array of western denim styles, paying homage to the archetypal cowboy while infusing the vibrant spirit of Harlem. The heart of Harlem […]
NYFW – If I Have To Choose One Pair of Jeans…
So here’s the thing. New York Fashion Week is in full swing and I am once again faced with the big question. The recurring dilemma which has been happening every six months during the spring and fall fashion week events. Which pair of jeans will take me from the midday fashion events and the afternoon […]