GUESS Jeans x Iris Law Ad Campaign S/S 2024

Iconic lifestyle brand, Guess, has named model Iris Law its first ambassador. Brazilian photographer Rafael Pavarotti photographed Law lying on a brown leather sofa wearing a double denim outfit. In another image, she is sitting on a chair.

Marciano comments: “Iris represents the reimagination of the iconic GUESS girl imagery through the lens of GUESS JEANS”. “Drawing inspiration from the past forty years of industry-defining GUESS girls, Iris’s innovative perspective on style and femininity embodies the classic allure that has defined the GUESS brand.”

Iris Law, a talent on the rise, is also inspired by the progressive evolution of the company which is utilizing Law’s appointment as a peg to also launch GUESS AIRWASH, an eco-conscious technique that updates a GUESS signature for the current day.

AIRWASH “largely replaces the water used in stone washing with air and bubbles,” eliminates the use of pumice stones and “significantly decreases the water and energy consumption” of the process of stone washing.

As a matter of fact, the summer 2024 collection is crafted from organic and recycled materials, developed with a sustainable-focused manufacturing process that doesn’t take away from the brand’s authentic denim heritage.

AIRWASH, an process exclusive to GUESS, is debuting on a set of GUESS classics: shirts, jackets, and jeans. Available in styles that range from slim to straight – and relaxed for men – the new collection will launch on the GUESS’ website tomorrow, May 21.

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