Your Daily Denim Destination
FRAME announced the continuation of its collaboration with supermodel Gisele Bündchen for its Spring 2024 collection. The campaign, photographed by FRAME Co-Founder and Creative Director, Erik Torstensson, captures Gisele in a series of intimate and relaxed settings in Miami, wearing the brand’s latest designs, including denim, of course! According to FRAME, the campaign is intended to show a […]
If there is one photographer who always captures our attention during fashion weeks and the likes, it’s Phil Oh. Being a fashion blog, we receive the latest runway show and collection preview images all the time. But – speaking for myself – I find the street looks just as fascinating and interesting as any fashion […]
We’ve always loved corduroy as an alternative to our usual denim, especially when it gets really cold out there. When corduroy jeans first came out, they were made of 100% cotton and I clearly remember how they used to bag out after only one or two times of use. And not “sexy” baggy, but like […]
Just in time for the gifting season, the Frame x Ritz Paris capsule has returned with a third collection of luxury womenswear, menswear, and accessories perfect for yourself and the special ones on your list. The latest drop is made up of 37 limited-edition staples, including jeans of course, and leather. We also want to […]
If you want to know about the right now top trending denim style – it’s all about baggy and oversized, as we have already mentioned in our previews. And today’s feature is about the top trending washes we are going to see everywhere the next few months. And before you ask, yes, the skinny jeans […]
Frame is not only all about sustainable denim, but also about reading, like fashionable reading! Since its launch in 2010, FRAME has attracted a devoted and stylish following for its handsome, sustainable denim. Simultaneously, the brand developed a reputation for throwing some of the hottest parties around the world. Wednesday night in New York City, Erik […]
Embellished denim is always a great alternative if you feel like dressing up for a special occasion. Or even if you just want to stand out sometimes. And we always love to see how haute couture designers incorporate embellished denims into their collections. One of the oldest and biggest names in haute couture, Schiaparelli, created […]
Yesterday we were all about the men’s denim shorts and today we’re all yours, ladies. Let’s talk about denim shorts. One of the most coveted denim staples in summertime, denim shorts are a must-do, no matter your body shape, age, gender. There are denim shorts of all kinds out there, ranging from short-short to knee […]
With the warmer weather now upon us we’re back to thinking about our jeans in terms of fit and style. While we are all about being comfortable, warm, and covering up during the long winter months, we’re so ready for some new “show-off-your body” jeans now. Cropped t-shirts, tank tops, tucked-in oversized button-downs, anything to […]
Sometimes we look at our denim closet full of blues and blacks and the feeling we get is – like I really do feel like wearing something totally different today. But the thing is, I do not want to give up on my denim, so what are my options? Versace’s resort 2023 might just have […]