Your Daily Denim Destination
Levi’s® unveiled its new global Icons campaign, starring Grammy-nominated country artist Shaboozey alongside acclaimed chef, restaurateur, and Emmy-winning television star Matty Matheson. The new Icons campaign features three cinematic films starring Shaboozey with Matty Matheson, capturing the Western Spirit Levi’s shares with its wearers – scrappy, quick-witted, with a side of reckless. Directed by renowned filmmaker […]
If you’re a real denim head and love selvedge denim, then iconic denim brand, Lee has you covered this season. Their classic 101 jeans (remember, James Dean’s fave pair) just got a trendy re-issued update – the Cowboy Jean. Introduced in 1924, the Lee® 101 Cowboy Pant has served as the blueprint for Lee denim […]
Iconic apparel brand, Lee®, has teamed up with Pull&Bear to create a collection that spotlights denim in new contemporary styles. The aim of this capsule is to bring the most authentic essence of denim – inspired by Lee’s western heritage – into the current moment, something that has always been present in both Lee® and Pull&Bear. The […]
Denim dates back to the 17th century. Created in Nîmes, France, Serge de Nîmes was a cotton twill cloth made of wool and silk. It later became known simply as “denim.” Jeans were originally created as practical work wear, and their indigo color was chosen so that it would better hide the dirt when worn […]