Your Daily Denim Destination
KNWLS S/S 2027 collection and denim emphasis KNWLS’ Spring/Summer 2027 collection, shown in London this past week, communicates a clear denim message. Furthermore, the designers drew on their Diesel experience, making the collection particularly interesting. KNWLS is one of the stronger runway confirmations of the low-rise comeback you’re tracking. Nevertheless, it isn’t the old 2000s […]
KSENIASCHNAIDER’s SS27 collection in London puts denim firmly into the brand’s familiar deconstructed/upcycled, utility-workwear league. But with a more practical, everyday feel. KSENIASCHNAIDER’s Spring/Summer 2027 collection also marks a shift within the creative duo behind the brand. Anton Schnaider is taking the lead as Creative Director. His background in graphic design and interest in subcultures […]
PURPLE has launched its Fall/Winter 2026 campaign, “The Classmates”. This is the follow-up to its Spring/Summer 2026 campaign, “The Neighbors.” The campaign was photographed by Kaito and styled by Terrence Munn. The location of this shot is Saint Violet Academy, a fictional school built around the idea of what “cool kids” wear. Every school has […]
Cinq à Sept’s Spring 2027 collection has a clear denim story: relaxed, slightly slouchy jeans with a polished, feminine New York styling. The fits include relaxed straight/cropped denim in a medium blue wash. This style features a loose, easy leg with an interesting horizontal partly opened seam around the knee. Also included are a pair […]
After many attempts over the past few seasons to make a comeback, now they’re so back! At least, judging from what we saw in stores here in New York City. But there’s an important distinction: they are returning as one of several strong fits, not replacing high-rise or mid-rise jeans. PacSun and Hollister (we love […]
Gucci’s Fall 2026 collection, Demna’s first major Gucci runway collection, makes a strong case for clean, sexy, fitted-to-straight denim rather than the ultra-baggy look. Key denim looks: 1. Straight, clean jeansThe clearest men’s denim look is a light-wash, straight-leg jean with a relatively clean finish, worn with a tight black tee and Gucci belt. 2. […]
Since I started writing for Denimology, I faced the same question every year: Is it okay to wear white jeans after Labor Day? And my answer has always been: It’s absolutely okay to wear whatever makes you feel good. And in the past few decades, designers and fashionistas have declared whites after Labor Day are […]
For Fall 2026, Tommy Hilfiger invites Travis Kelce into his world at The Plaza. Where chance encounters with cultural icons become part of the story that could only happen in New York. Kelce enjoys his stay as guest in residence at the legendary hotel, Mr. Hilfiger’s former home and one of the city’s most storied […]
For Fall/Winter 2026, BOGNER presents its collection under “Luxury in Motion,” with a strong emphasis on alpine heritage, urban sophistication, and earthy seasonal color. Denim is present – the key story is refined, fashion-oriented colored denim rather than distressed blue jeans. So now you don’t have to ditch your denim anymore when you go skiing! […]
Calvin Klein’s ‘Feel the Fit’ is a multi-chapter Fall 2026 denim campaign, built around the idea that finding the right pair of jeans changes how you move, feel and carry yourself. Chapter 1 – Tate McRae Launched August 25, 2026, the first chapter stars Tate McRae. It was directed by Carlijn Jacobs and uses dance […]