Your Daily Denim Destination
Lee launched a global equity campaign called “Built Like Lee” for this Fall 2025. The campaign style is digital-first, crossing TV/out-of-home/digital/social, a 30 second long ad spot – see below: As you can see, a recurring visual motif is the Lee button itself – used as a visual cue connecting generations. The campaign is meant […]
Marques’ Almeida returned to London for its spring 2026 collection. Paolo Almeida and Marta Marques, the design duo behind Marques’ Almeida, showed a Spring 2026 collection rooted in “softness and lightness,” embracing a floatier feeling in “what feels like a potentially volatile moment in time.” And that very soft- and lightness also shows in the […]
Natasha Zinko’s Spring 2026 collection is titled “Hair of the Dog”, evoking a rough-around-the-edges, slightly messy recovery aesthetic (from a hangover) as a metaphor for raw authenticity. The show was staged at The Box in Soho, London. A nightclub setting chosen to match the “nightlife afterparty” spirit of the collection. The environment was immersive: cigarette […]
Scotch & Soda, the Amsterdam-based fashion brand, is thrilled to announce the launch of their new ‘Let It Rain’ collection designed in celebration of the 750 year anniversary of the city of Amsterdam. So cool – looks like now we can walk in the rain AND enjoy it wearing “rainproof” denim! Amsterdam is full of […]
Gap has tapped Gwyneth Paltrow and her daughter, Apple Martin, to front the Fall/Winter 2025 GapStudio Collection 03 campaign. Fall/Winter 2025 – One collection, two generations, Brought together by classics made to wear and share. The campaign was shot by Mario Sorrenti, with creative direction by Zac Posen, EVP and creative director of Gap Inc. Included […]
“Are You Ready To Play?” It’s time for the game of Diesel – is it real, or a trick of the eye? Inside out, or outside in? What are the details, the disruption? Keep your eyes on the prize: in Diesel’s biggest democratic act yet, the entire collection is revealed by the Diesel Egg Hunt. […]
Philipp Plein’s Spring 2026 collection, presented at Milan Fashion Week, is a maximalist, tennis-inspired collection that blends classic preppy aesthetics with Plein’s signature excess and glamour. Titled “Plein Tennis Club,” the collection features looks like a white leather trench, tennis rackets prints, and sporty pieces, alongside dazzling sequins, metallics, and bold logos in a riot of […]
Who says that back pockets can really only be featured at the back of your jeans?! Well, Ukrainian based denim brand, KSENIASCHNAIDER, certainly doesn’t think so! The brand’s designer duo, Ksenia and Anton Schnaider, just created a capsule collection adding back pockets practically everywhere. Ksenia Schnaider’s Pre-Fall 2025 collection named “Army of Me”, includes a […]
Dolce & Gabbana’s Fall/Winter 2025 Campaign, shot by Steven Meisel, recreates scenes and atmospheres to be fully experienced and inspires a collection of looks that perfectly reflect individual personality. The campaign shows denim mixed with luxe pieces like fur coats and embellished outerwear. Denim is used both casually and as a contrast with more formal […]
Great news – at least for those among us who worship at the altar of Demna ex Mr. Balenciaga. Demna Gvasalia, who ditched Balenciaga for Gucci earlier this year, just debuted his first collection for the legendary Italian house. Demna had teased his first fashion ideas with a communications blast entitled: “Gucci: La Famiglia”, showing several score of looks in […]