Alexander Wang Resort 2027 Looks
The Alexander Wang Resort 2027 collection brings a new interpretation of downtown New York dressing. Mixing everyday denim with unconventional construction, dramatic textures and eveningwear. Presented at Wang Contemporary, the collection draws on traditional Peking opera references while retaining Wang’s signature urban attitude. The most interesting denim detail is the twisted construction: separates are manipulated […]
RE/DONE Launches ‘Anatomy Of A Fit’
RE/DONE has launched ‘Anatomy of a Fit’, a campaign examining how the details of jeans and T-shirts define an everyday wardrobe. The most worn-ever duo—a T-shirt and a pair of jeans—is getting a cool update. The concept focuses on the relationship between rise, leg shape, inseam, and proportions. It positions denim essentials as long-term wardrobe […]
Wrangler® x imogene + willie Collaboration
For more than 75 years, Wrangler® has helped define American denim. For imogene + willie, that legacy has been a source of inspiration and admiration since its founding in 2009. Built on a shared reverence for the craft and heritage of American denim, the two brands have partnered on a landmark collection that pairs Wrangler’s […]
KSENIA, SCHNAIDER, LONDON – Documentary
We have always been staunch supporters of Ukranian based denim brand, KSENIACHNAIDER. Especially during the past war years. We admire Ksenia’s and her husband Anton’s tenacity in not giving up in spite of all the hardship. And of course, all of us here at @Denimology are super curious about the “how”, and we’re sure many […]
Officine Générale – Resort 2027 Lookbook
Officine Générale is reinforcing an important direction for 2027. Slim, clean, lightweight denim is holding its ground alongside oversized and baggy jeans. Denim is an important part of Pierre Mahéo’s Resort 2027 collection, with a distinctly understated, Parisian approach to American workwear. The emphasis is on quality cotton, subtle fading, and timeless workwear, rather than […]
Lucky Brand – Get Ready To Party In Denim!
Just in time for the holiday dressing season, Lucky Brand is turning up the shine with its newest collaboration: a limited-edition partnership with Swarovski. The collaboration is the latest in Lucky Brand’s series of strategic partnerships, following recent collections with Vanson Leathers and Madhappy. The Swarovski capsule combines crystal glamour with the brand’s signature denim […]
True Religion – Winter 2026 Ad Campaign
True Religion is bringing the holiday season to life with “THE GIFT WORTH GOING ALL IN FOR.” A bold, cinematic campaign starring three music powerhouses: Latto, Metro Boomin, and Summer Walker. Uniting three of music’s most distinctive forces, the campaign unfolds in a glamorous Diamond District-inspired world of gold, diamonds and ice, where the most coveted […]
Levi’s® Holiday Ad Campaign “Let’s Get Fuzzy”
This holiday season, Levi’s® believes warmth is more than a feeling. It’s a way of showing up. With “Let’s Get Fuzzy,” the brand’s Holiday 2026 campaign, Levi’s® celebrates the textures, layers and connections that define the season, placing sweaters at the center of a holiday wardrobe built for both self-expression and togetherness. Bringing the campaign […]
PACSUN – Formula 1 Grand Prix Capsule
Pacsun and Formula 1® are heading back to Austin, where racing culture meets Texas style, for the fourth year of their licensing partnership at the FORMULA 1 UNITED STATES GRAND PRIX 2026. This time, Pacsun is giving race-weekend dressing a Western spin with washed denim, metallic details, vintage-inspired graphics, and the return of a fan-favorite […]
Roberto Cavalli S/S 2027 – Embellished Denim
Roberto Cavalli’s Spring/Summer 2027 denim is unapologetic maximalist: low-rise jeans, distressed finishes, crystal embellishment, colorful feathers, and animal-print styling. Creative director Fausto Puglisi revived the house’s early-2000s glamour, treating denim as a statement piece rather than a basic. Standout denim directions: Crystal-studded jeans with feathered hems Light-wash, low-rise flares are decorated with heavy crystal embellishment […]