Low-rise jeans are making a notable comeback this spring and summer, reimagined with modern silhouettes and styling. This resurgence blends early 2000s nostalgia with contemporary fashion sensibilities, offering a fresh take on a once-controversial trend. And bringing back the The Y2K era, a cultural phenomenon of the late 1990’s and early 2000’s. One of the other […]
So, What’s The Thing With Over-Long Jeans?
If you’ve checked out our lookbooks and our denim trend previews, then one thing you’ll have noticed for sure. Its all about over- and uber-long jeans. Ever wonder about the why? Does it really make sense? Is it all about making a fashion statement? Or is it because you’re all about anti-fit. The feeling of […]
SLVRLAKE – Spring/Summer 2025 Lookbook
SLVRLAKE’s collections are built around premium vintage indigo denim which has a unique open weave construction. The open weave allows the brand to deliver rich authentic looking washes in an incredibly wide variety of shades of true indigo. “We are committed to using the highest quality materials, we are passionate about creating timeless garments that are […]
Levi’s® – Elevated Blue Tab Collection for SS25
As part of their spring/summer 2025 collection, Levi’s® just launched Blue Tab, the brand’s most elevated expression of denim to date. The new Spring/Summer 2025 collection reimagines Levi’s® iconic workwear roots with modern tailoring, refined fabrics, and subtle nods to the brand’s history. Throughout its history, Levi’s® has led denim forward by developing distinct styles […]
AMI Paris – S/S 2025 Denim Looks
AMI Paris’ Spring/Summer 2025 collection, envisioned by Alexandre Mattiussi, presents a refined take on denim, blending Parisian elegance with everyday wearability. The collection emphasizes relaxed tailoring and versatile denim pieces that embody the brand’s signature understated sophistication. Key Denim Pieces from AMI Spring/Summer 2025 Straight-Leg Jeans: AMI Paris included straight-leg jeans offering a classic fit, […]
7 For All Mankind Spring 2025 Ad Campaign
7 For All Mankind presents its campaign for Spring Summer 2025, a project which champions bold self-expression and cultural connectivity. Featuring Mariacarla Boscono and newcomer, Mohamed Hassan, the campaign is shot by Theo Liu and styled by Elodie David. Through striking visuals and powerful storytelling, the next chapter of ‘Provocatively You’ amplifies the brand’s credibility […]
Levi’s® x Beyoncé – REIIMAGINE Part 3
Levi’s® and Beyoncé launched the third part of their collaboration this week. Named Refrigerator, this is the third chapter of the REIIMAGINE campaign. You can have a look at the previous campaign here. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations […]
Imogene + Willie – Jeans Made In The USA
Imogene + Willie is a Nashville-based denim brand founded in 2009 by Matt and Carrie Eddmenson. The brand is renowned for its commitment to American craftsmanship, producing all garments in the USA. Their flagship store is located in a renovated gas station in Nashville’s 12 South neighborhood, with an additional retail space in Austin, Texas. […]
Ksenia Schnaider: Inside-Of-The-Box Capsule!
Ukrainian sustainable denim brand, Ksenia Schnaider is inviting us for a collection made inside-of-the-box!And we are totally loving this — outside-of-the-box — interpretation! Ksenia Schnaider’s Cubic Collection, part of their Fall/Winter 2025 line titled THINK INSIDE THE BOX, is a bold exploration of digital aesthetics translated into physical fashion. Inspired by the blocky, low-poly visuals […]
Still Here New York – S/S 2025 Lookbook
Still Here New York is a New York denim brand that specializes in Everyday Dressing. The brand is about celebrating the legacy of America’s fabric, by making 100% cotton classic Jeans. Meant to be ripped, faded, patched, and handed down, capturing moments and holding sentimental value as they wear.A premium take on the America Uniform: […]