Your Daily Denim Destination
Since I started writing for Denimology, I faced the same question every year: Is it okay to wear white jeans after Labor Day? And my answer has always been: It’s absolutely okay to wear whatever makes you feel good. And in the past few decades, designers and fashionistas have declared whites after Labor Day are […]
For Fall 2026, Tommy Hilfiger invites Travis Kelce into his world at The Plaza. Where chance encounters with cultural icons become part of the story that could only happen in New York. Kelce enjoys his stay as guest in residence at the legendary hotel, Mr. Hilfiger’s former home and one of the city’s most storied […]
For Fall/Winter 2026, BOGNER presents its collection under “Luxury in Motion,” with a strong emphasis on alpine heritage, urban sophistication, and earthy seasonal color. Denim is present – the key story is refined, fashion-oriented colored denim rather than distressed blue jeans. So now you don’t have to ditch your denim anymore when you go skiing! […]
Calvin Klein’s ‘Feel the Fit’ is a multi-chapter Fall 2026 denim campaign, built around the idea that finding the right pair of jeans changes how you move, feel and carry yourself. Chapter 1 – Tate McRae Launched August 25, 2026, the first chapter stars Tate McRae. It was directed by Carlijn Jacobs and uses dance […]
London-based designer Aaron Esh released his debut Fall/Winter 2026 collection as the new Creative Officer of AllSaints, marking a major conceptual reboot for the brand. The Vision: Esh aims to reassert rather than completely reconstruct the brand, blending his signature Savile Row tailoring with AllSaints’ classic rock ‘n’ roll and 2000s indie sleaze DNA. The […]
The Diesel FW26 ad campaign transforms perspective into an exploration of multiplicity, community, and shared cultures. Rooted in Diesel’s values of freedom, self-expression, diversity, and inclusivity, it transcends borders and remains an open story. “Let’s go. Gate check” The latest chapter in the visual collaboration between creative director Glenn Martens and art director Christopher Simmonds […]
7 For All Mankind introduces Chloë Sevigny as the face of its Fall Winter 2026 campaign, titled “In the City, Off Duty”. The campaign centers on a relaxed approach to dressing shaped by instinct, movement and the changing pace of a day in New York. {And YES, those are definitely skinny jeans — AND super low rise♨️} Chloë Sevigny […]
Dark indigo denim is one of the clearest denim trends for Fall 2026. In fact, it has moved beyond a niche runway direction into a broadly recognized seasonal trend. What makes the Fall 2026 dark indigo different is that it is cleaner and richer, as opposed to the heavily faded blue we’ve seen in recent […]
DL1961 has its Pre-Fall/Fall 2026 looks out now, and it is quite relevant to the Fall 2026 denim story. Meaning, there’s another strong piece of evidence that Fall 2026 is NOT a return to skinny jeans. DL1961’s Pre-Fall looks are actually featuring baggy, loose-straight and tailored straight silhouettes. DL1961 Fall 2026 denim directions: Baggy is […]
PacSun, the purpose-driven specialty fashion retailer rooted in youth culture, teamed up with L/AB c/o Off-White™, becoming a retail partner for the label as it continues to expand its presence since debuting this summer. As the experimental arm of the Off-White™ universe, L/AB c/o Off-White™ brings a fresh expression of the brand’s iconic design language to […]