Your Daily Denim Destination
White jeans used to be summer casual. But over the past years, they have certainly become a denim staple for every season. And they’re replacing heavily distressed blue jeans for lots of denim people this season. On a side-note: As for wearing white jeans in winter – just let me tell you there’s nothing more […]
The Spring/Summer 2026 PURPLE BRAND campaign, named “The Neighbor”, is all about elevated denim, very relaxed tailoring, and statement essentials built for the season ahead. The brand explored the collection through the latest campaign imagery featuring the pieces shaping Spring/Summer 2026. Shot by photographer Kaito, the campaign builds towards a multigenerational family portrait, reflecting PURPLE’s […]
On the occasion of the 2026 denim collection, Diesel unveils the Royal D, the new seasonal denim campaign conceived as a set of official state portraits. The visuals convey the enduring relevance, grandeur and evolution of denim through the lens of Diesel’s signature wry humor. The campaign’s sitters are members of the Diesel royal family, […]
Hollister teamed up with Italian sportswear brand Kappa to ignite global anticipation ahead of the summer soccer season. The collaboration celebrates Kappa’s European heritage and Hollister’s fashion-first aesthetic, featuring men’s and women’s pieces designed for match days, watch parties, and everyday wear. The Hollister × Kappa collab dropped April 30, 2026, as a 22-piece capsule […]
Yes, colored jeans are genuinely back for Spring 2026. But not in the “mint skinny jeans from 2012” way. Fashion seems to have collectively agreed to bring them back with better taste. What’s back is “grown-up” colored denim: muted, sophisticated, and styled almost like tailored trousers. Fashionistas are calling out non-blue denim as one of […]
Short answer: you’re not being forced to ditch them – but fashion has definitely moved on. But are we really ready to go “clean”? We have been to many denim previews these past months. And we have also checked out – and posted about – fashion shows and fashion events. And let’s face it, most […]
And – of course – we’re talking about DENIM shorts here:-) Oh, and denim shorts aren’t just “coming” = they’re already redefining themselves for Summer 2026, and honestly, they’re very different from the old cutoffs. Denim shorts summer 2026, what’s actually happening: Mid-Length Shorts Are the New Standard Bermuda Denim Is Still Strong Clean Versus […]
For Fall 2026, Popova didn’t abandon denim. What she did was push it into a more conceptual, sensual direction. The collection, which she named ‘Intimate Hours’, explored bedroom psychology, intimacy, and the body, and denim became part of that narrative rather than the whole story. Denim – btw, Popova’s signature – was reworked into a […]
More than ever this year, luxury fashion brands are going heavy into denim. And one of them is Chanel. Considered one of the most classic and established haute couture houses, Chanel now has some interesting denim looks in its Pre-Fall 2026 collection. And, of course, we love the fact that denim is becoming high fashion, […]
Diesel just announced that they have some hot new brand ambassadors! HANA (CHIKA, NAOKO, JISOO, YURI, MOMOKA, KOHARU, MAHINA), a seven-member girl group from Japan, has been appointed as Diesel Japan’s Brand Ambassadors. This is a first for the brand: an entire group takes on the ambassadorial role, highlighting Diesel’s commitment to collective energy and […]