K-pop sensation Jang Won-young, a member of the girl group IVE, has been appointed as the global ambassador for Tommy Jeans. She leads the brand’s Summer 2025 campaign, showcasing a fusion of classic prep, modern denim, and youthful energy.
With Jang as its new ambassador, Hilfiger builds on its legacy of teaming up with pop culture’s most influential voices.
Since debuting with IVE, Jang has built a reputation for her magnetic presence and forward-thinking approach to fashion. Her influence stretches far beyond the stage, making her a fitting figure for a brand that has long gravitated toward artists who inspire the way a new generation dresses.
In this campaign, she appears in a mix of laid-back denim looks, pleated skirts, and cropped separates, each styled to reflect her individual sense of ease and charisma.
The full Summer 2025 TOMMY JEANS collection is now available online, in Tommy Hilfiger stores globally, and through select retail partners like Macy’s and ASOS.
Campaign Highlights:
Photographed by Mok Jung-Wook, Young brings her signature charm to the campaign, featuring:
A ruched, off-the-shoulder denim mini dress, combining sweetness with a cool edge
A striped tee paired with cargo denim and pink lace-up sneakers, offering a playful, street-ready look
A white knit top with a pleated skirt, accessorized with a TOMMY logo bag and soft denim Mary Janes, exuding effortless style.
