Victoria Beckham appeared at a special signing promoting her dVb by Victoria Beckham denim collection at Harrods yesterday. She looked every inch the star in a pair of fabulous dVb flared jeans. Whilst Harrods boss Mohamed Al Fayed is probably pretty pleased with all the publicity surrounding the event on the other side of the Atlantic retail owner Fraser Ross of Kitson in Los Angeles is still unhappy that Victoria hasn't visited his store to promote her range. In fact he is so unhappy with the situation that he is going to "pull her line off the floor". And back in the UK Victoria told Metro that "right now, my dVb signature style is definitely the 70s skinny flare" although "skinnies will be around for a while." Check back tomorrow when there will no doubt be lots of Beckham denim related news.
Desert Blue jeans have been building themselves a tidy little celebrity fan base. First of all Fergie was spotted in a pair, then Lindsay Lohan ditched her usual leggings for a while and opted for a pair of their skinny jeans and now Hilary Duff has been snapped whilst out shopping in Los Angeles in a pair of Desert Blue jeans in opalite.
If you are the sort of person that hates it when your prized jeans fade too much from washing then here is a product you may be interested in. Bluwash is a new laundry agent developed for premium denim using naturally derived & biodegradable surfactants that reduces fading by neutralizing chlorine.
Mariah Carey was quoted as saying that she is able to squeeze back in to same size jeans that she was wearing in high school. I doubt she was wearing Louis Vuitton Jeans in school but she certainly was when she attended the premiere of Tennessee in New York.
Luke 1977 is a British denim label aimed at gig-going football-loving lads. According to their press release this brand is already being worn by indie royality like Arctic Monkey and The Kaiser Chief. The jeans themselves are made from Japanese denim and some of the styles feature a leather coin pocket (see above).
Turquoise jeans seem to be flavour of the month in Hollywood right now. This month Cameron Diaz, Audrina Patridge (of The Hills) and Evan Rachel Wood have all been seen wearing similar brightly coloured jeans.
Kate Bosworth is currently fronting an ad campaign for Calvin Klein Jeans so it is only fitting that she should be photographed wearing a pair whilst filling up at a gas station in Beverly Hills.
Here are some great photos of Victoria Beckham wearing a pair of pink flares from her dVb by Victoria Beckham denim collection. These photos were taken in Los Angeles airport where she was catching a flight to London for a public appearance promoting her jeans (and sunglasses) collection at Harrods on Thursday.