Your Daily Denim Destination
Pure Blue Japan (PBJ) was founded in 1997 by Ken‑ichi Iwaya in Kurashiki, Okayama (a historic Japanese denim hub) and is run under the Syoaiya Inc. The brand is entirely Japan-based in all of its production: dyeing, weaving, sewing, and finishing. Their signature Indigofera leaf logo and deep indigo selvedge thread celebrate traditional natural indigo […]
Founded 2011 in Kyiv by Ksenia and Anton Schnaider, the label gained fame for the demi‑denim – bermuda-dropped-over-jeans innovation (images below). Check them out here. For Pre-Spring 2026, KSENIA SCHNAIDER blends rural nostalgia with urban irony. Shot among gardens and coastal landscapes, the collection carries a soft, summery mood infused with the brand’s signature wit. […]
Alessandra Ambrosio and Jamie Mazur, one of the founders of RE/DONE, go a long way back. When Mazur co-founded RE/DONE in 2014 with Sean Barron, he was married to Alessandra Ambrosio who has actively supported the brand. She has been frequently spotted wearing RE/DONE denim in public as well as in former campaign shoots. Although […]
Kings of Indigo (K.O.I.) is a classic denim brand. Their objective is simply to produce sustainable clothing socially and environmentally, without compromising on quality. The jeans of K.O.I. are of high quality and are made to last. In addition to jeans, the denim brand also makes other clothing with a streetwear style. “We are Kings Of Indigo.Denim by heart, forever […]
Men’s Spring/Summer 2026 Fashion Week kicked off with Pitti Uomo in Florence. And is right now happening in Paris (June 24 – 29, 2025). The events include 70 participating houses, featuring 40 runway shows and 30 presentations. We’ve been watching many shows, always looking out for what’s new in denim (of course!). What will we be […]
Samurai Jeans is a legendary Japanese denim brand renowned for its high-quality construction, heavyweight selvedge fabrics, and obsessive attention to detail. Founded in Osaka in 1997 by Toru Nogami, Samurai is one of the “Osaka Five” – a group of brands that sparked Japan’s raw denim movement in the late ’90s and early 2000s. Core […]
Levi’s® and Nike have joined forces once again for their most anticipated collection. And this time it’s about merging the rich denim heritage of Levi’s® with Nike’s legendary Air Max 95 silhouette. At the center of the new collection are three iterations of the legendary Nike Air Max 95 in White/Ecru, Black, and Denim that give a nod to […]
Last year we have featured Adriano Goldschmied partnering with Pioneer Denim to co‑create capsule collections under Daily Blue by AG + Pioneer Denim. You can read more here. The focus of this collaboration is future-minded denim featuring sustainable yarns, low-impact dyes, advanced washes and finishing sourced from technologies by Tonello, Jeanologia, Officina39, Soko, Bluesign, ZDHC, […]
INDIGOFERA is Swedish denim brand celebrated for its craft, unique fabrics, and vintage-inspired fits. Founded in 2009 by Mats Andersson and Johan Söderlund in Sweden, Indigofera is dedicated to “PRIMA*-quality materials” with a focus on fabric development and craftsmanship. {*Prima is the Swedish word meaning quality} “Every choice in every detail that we construct, is […]
Lila Moss is the face of GapStudio’s Summer 2025 drop, styled by Zac Posen, Gap’s EVP & Creative Director since February 2024. The campaign features her in retro‑inspired “Denim It‑dress,” draped baggy jeans, a romper, crop shirts, voile dresses, and the signature “Gaptan” shirtdress. The collection celebrates “draped denim”, a liquid‑soft, sun‑faded wash with raw edges and […]