6397 is a contemporary lifestyle brand which also includes denims in their collections.
What we like about the brand is their concept of creating a core wardrobe adding new pieces every season. The brand is not too concerned with top trending fits and styles. Their denims are usually cut loose and with a long inseam, based on the popular 90’s style and fit. But they also do carry skinnier and straight leg jeans in some of their collections.
“Stella Ishii is the founder of 6397 and co-owner of The NEWS, a New York based fashion showroom respected for its eclectic selection of designer brands with originality and soul. NEWS is derived from the idea that there are no global limits in the showroom’s search for design talent and innovation. The name takes inspiration from the work of Stella’s husband, Jerry Kamitaki, a conceptual artist who was working on a series of work representing these cardinal directions – from points North, East, West, South – at the time of the company’s conception.
6397, an alphanumeric rendering of N-E-W-S on a telephone keypad, is an extension of The NEWS showroom – a reflection of Stella’s own personal style, as well as that of the women who work alongside her. Its design philosophy is driven by real life, celebrating the spirit of individuality and community – with a special nod to youth and counterculture.
6397 is a thoughtful approach to timeless fashion, understated yet expressive – with the belief that what you wear is all about letting your personality shine through.”