Great news – at least for those among us who worship at the altar of Demna ex Mr. Balenciaga.
Demna Gvasalia, who ditched Balenciaga for Gucci earlier this year, just debuted his first collection for the legendary Italian house.
Demna had teased his first fashion ideas with a communications blast entitled: “Gucci: La Famiglia”, showing several score of looks in what amounted to a capsule collection. A short film, titled “The Tiger”, featured his Spring/Summer 2026 collection, replacing the traditional runway show.
Seen in a striking series of striking portraits in models, shot by photographer Catherine Opie, whom Demna described as “The Rembrandt of our time”. You can watch the movie below this feature:-)
So, the first look of Demna’s debut collection for Gucci does not feature clothing, but a human-sized monogram trunk, immortalized in a gilded frame and subtitled ‘L’Archetipo’ (the archetype). The trunk, after all, is where Gucci began,
About the denims included in this collection – we’re really sad that there were only a few jeans included. And even those werent much to mention about. What happened to the outrageous and daring Demna denims we used to love and could hardly wait for to be finally available?
The Spring 2026 collection consists of just under 40 looks and gives a seductive glimpse into what we can expect come February 2026, when his first show is officially scheduled to take place.
You can shop for the current Fall/Winter 2025 Gucci collection on their website.
