TOMMY HILFIGER BRINGS TOMMY JEANS SPRING 2026 CAMPAIGN TO LONDON WITH A NEW WAVE OF SELF-EXPRESSION
Styled by London and celebrating the next generation, the TOMMY JEANS collection hits the streets of Shoreditch to fuse heritage Americana with the modern denim lifestyle.
Tommy Hilfiger introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the creative spirit that sits at the heart of London.
Fronted by returning Brand Ambassador and global K-Pop superstar Jang Won Young, the campaign cast remixes culture and lets authenticity run free. They own the shot, the city, the moment.
“Spring 2026 is about letting the city set the rhythm, and London’s energy brings a new edge to TOMMY JEANS,” said Tommy Hilfiger. “The collection is about confidence, individuality, and the fearless attitude of a new generation. Jang Won Young embodies this moment with her effortless cool and global influence, leading a group that flips the script and owns self-expression on their own terms.”
From LA’s Venice Beach to New York’s West Village, past seasons traced the TOMMY JEANS story across cities. Now, the lineup lands in London’s legendary Shoreditch neighborhood. Jang Won Young returns to the cast with her signature effortless cool, joined by fearless F1® Academy driver Alba Larsen in her first campaign as TOMMY JEANS Brand Ambassador.
They appear alongside Cat Burns, South London’s very own breakout musical force and defining cultural voice. James Lee, the Asian American multi-hyphenate bridging music and fashion; Franco Masini, the Argentine actor redefining modern style; and Gaius Okami, the Canadian, Berlin-based creator shaping global perspectives.
For Spring 2026, TOMMY JEANS declares the city alive with a return of street energy. Born from American roots and built for right now, classic denim cuts are reimagined in lived-in washes with unmistakable attitude. New transitional jackets come with an edge, light enough to layer, bold enough to stand alone.
A wavy Flag graphic remixes and icon, capturing movement and individuality with the bold energy only Tommy can own. The Archive Vulc sneaker returns from the vaults, as heritage design meets street-level ease. Ecru denim brings a cleaner edge to heritage jeans blending natural tone and effortless impact.
Thrift and repair denim carry their own character. Vintage fades, visible mends and lived-in authenticity give every pair a story. Born in the melting pot of New York City in 1996, TOMMY JEANS emerged as a younger, sportier offshoot of the mainline brand.
Rooted in the idea of fusing prep with music and youth culture, it introduced denim and activewear in brighter, baggier silhouettes that defied convention. Today, that same rebellious spirit continues to evolve — seen through creative collaborations around the world — each chapter reflects TOMMY JEANS’ ability to show up wherever culture is moving.
The Spring 2026 collection is available now to shop for on the brand’s website. And you should definitely have a look at the campaign video below!
