PURPLE has launched its Fall/Winter 2026 campaign, “The Classmates”. This is the follow-up to its Spring/Summer 2026 campaign, “The Neighbors.”
The campaign was photographed by Kaito and styled by Terrence Munn. The location of this shot is Saint Violet Academy, a fictional school built around the idea of what “cool kids” wear.
Every school has its characters. FallWinter 2026 brings them together through a collection of denim, tees, flannels, outerwear, matching sets, and fall essentials. And each category is interpreted through a different point of view.
Let us point out that PURPLE is broadening its aesthetic rather than abandoning its streetwear roots. They have included their P001 Skinny, P004 Flare, P005 Slim Straight, P011 Straight Leg, and P018 Wide in their current collection as well. So, PURPLE is actually a good example of the “everything is happening at once” denim market. Its assortment
You can shop for PURPLE’s Fall/Winter collection on the brand’s website, as well as at Neiman Marcus and at Saks Fifth Avenue.
