True Religion and American rapper, style icon, and Grammy nominee, Saweetie, teamed up for the brand’s spring 2024 ad campaign,
Titled ‘Go There’, he campaign showcases Saweetie wearing True Religion’s women’s collection, set against a backdrop of exotic locations.
In the campaign video, Saweetie navigates through a series of theatrical sets in a single continuous take, ending on the red carpet in Hollywood. She is captured in a variety of current trends including denim halter tops, graphic tees, baggy jeans, and printed denim dresses.
Comment from Tina Blake, True Religion’s senior vice president, women’s design and brand image:
“We know that our customer wants to be on trend and really go there with her style. This spring season, we looked to our archives to marry our True Religion heritage with current trends, like the nod to Y2K with our wing tank and graphic baby tees, or the low rise flare Joey with the cut-off waistband”.
You can purchase the items from the campaign here.
